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  • A Profit First Epiphany

    A Profit First Epiphany
    2025/11/12

    “If you implement what has been explained throughout this book, your law firm will definitely become more profitable. You will feel more confidence, and you will begin to experience the unique satisfaction that comes from being able to reliably put more of the revenue collected by your law firm into your own personal bank account.” – RJon Robins

    In this season finale, we come full circle with RJon’s bold promise from the conclusion of Profit First for Lawyers: no hedge words then, no hedge words now. The reality is that implementing Profit First for yourself or your business yields results that surpass expectations. Karli shares her own Profit First epiphany only a few months after starting her own Profit First account.

    The No-Nonsense Truth

    In a powerful clip from the book’s conclusion, RJon doesn’t mince words: He didn’t write the book to teach. He wrote the book to help you get results. Most law firm owners will read, nod, make notes, then search for an easier way. But what works isn’t what’s easy; it’s what’s different from what everyone else has agreed is “normal”

    Real Voices, Real Results

    Hear directly from law firm owners about what happened to their business, their mindset, and the benefit they have seen in their lives when they took their profits first.

    • Rebecca Peters (Peters Law Firm): “Before we started (Profit First) the most we made was…$100,000. This is my one year anniversary and the firm just hit a $600,000 run rate.”
    • Daniel De Paz (De Paz Law): “You come to find out you have plenty of money and you can make more money if you take your profits first.”
    • Veronica Stachurski (Ward & Stachurski, PLLC): “..like the idea of 99% to %100 …at first it gave me a lot of anxiety and then it didn’t, because it’s really not that big of a difference.”
    • John Benson (Penglase & Benson): “When you start off at 1% and realize just how small that is…once you see you can do it…you have your profit no matter what..so it works out well.”
    • Devon Slovensky (Slovensky Divorce & Family Law): Profit First since 2018 – “I can’t imagine organizing my books any other way.”
    The Promise Stands

    RJon’s promise from Chapter 1 remains unchanged: Implement what’s in this book and your law firm WILL become more profitable. You WILL feel more confident. You WILL experience the unique satisfaction of putting more revenue into your personal bank account every month, every quarter, every year.

    As RJon’s rallying cry says, “TAYEASTUYA: (Take all your excuses and shove them up your ass). And then? Take your profit first.

    If these episodes have challenged and motivated you to take action toward a more profitable life, we’d love to hear about it.

    Connect and Engage:
    • Send us your Profit First for Lawyers stores: podcast@profitfirstforlawyers.com
    • Mentioned: Karli commits to Profit First episode
    • Subscribe to the Profit First for Lawyers podcast
    • Watch episodes on YouTube
    • Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook
    • And most importantly, order your copy of Profit First for Lawyers today!
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    13 分
  • Break Through Your Profit First Mindset Blocks

    Break Through Your Profit First Mindset Blocks
    2025/11/06
    “So there’s a mindset problem going on here. How the owners of law firms think about what they think about, the excuses they make, the excuses they accept, the unexamined stories that they accept as gospel.” – RJon Robins In this episode, we are joined by Erika Ferenczi, Director of Brand Promise at How To Manage Enterprises, to tackle the elephant in every law firm: the mindset blocks that keep lawyers from being profitable. With nearly two decades helping entrepreneurs grow their businesses, Erika reveals why so many brilliant lawyers struggle financially and shares jaw-dropping transformation stories. In The Studio In a clip from Chapter 4 of the Profit First for Lawyers book, RJon explains how law school creates a dangerous myth: that success will magically happen IF you are a good enough lawyer. Something he quickly debunks. Instead RJon suggests that it is how law firm owners think about what they think about in their business and lives that determines success. Why? Because at the core, success stems first from a profitable mindset. Key Takeaways Paying yourself first creates urgency that forces you out of your comfort zoneRemove the shame and negative connotation around making money for your servicesStart the Profit First habit with any amount right off the topThe best thing you can do for the world is to be successfulWhen you win financially, everyone wins: your family, employees, clients, and your community NEW PODCAST ALERT: The Exponential Entrepreneur Erika announced the upcoming launch of The Exponential Entrepreneur podcast featuring lessons facilitated by RJon Robins, Alejandra Leibovich, Oscar Ferenczi, and Erika Ferenczi based on their Practical Profitable Mindset Program. Each week these four battle-tested entrepreneurs are sharing the mindset shifts every entrepreneur needs to experience exponential growth. Listeners are in for a treat as we share the trailer for this powerful new podcast. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Subscribe to the Profit First for Lawyers podcastWatch episodes on YouTubeFollow Profit First for Lawyers on social media: LinkedIn | Instagram | FacebookAnd most importantly, order your copy of Profit First for Lawyers today!
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    36 分
  • How Profit First Solves Your Law Firm’s Biggest Challenges

    How Profit First Solves Your Law Firm’s Biggest Challenges
    2025/11/04
    “There are too many great lawyers with loads of potential, but not enough profits to invest in more consistent marketing and more professional sales systems. Too many of these great lawyers are frustrated and cannot live up to their full potential.” – RJon Robins In this episode we revisit the seven main parts of every successful law firm and explore what happens when one of these critical components falls out of alignment. RJon walks through five all-too-common nightmare scenarios that plague law firms. He dissects how great marketing with bad sales is as challenging as having great lawyers but lacking financial controls. The kicker? Profit First gives you the tools to solve most of these problems before they sink your firm. The Seven Main Parts Refresher We covered these seven parts in detail in season one. Click the link for each part to hear those episodes. Of course, these seven main parts can also be read in Chapter 5 beginning on page 32 in the Profit First for Lawyers book. MarketingSalesProductionPeoplePhysical PlantMoney and MetricsYou/Owner’s Mindset When these parts are aligned, your business runs smoothly, grows faster, and you are able to live the life you want professionally, personally, and financially. When they are not? Welcome to the nightmare scenarios which can be found in Chapter 4 beginning on page 21 in the Profit First for Lawyers book. Five Nightmare Scenarios (And Why They’re Killing Your Profits) Great Marketing, Bad SalesGreat Marketing and Sales, But Not Enough Staff CapacityAmazing Lawyers and Staff, But Bad MarketingGreat Everything, But Poor Infrastructure Potential for Greatness, But No Financial Controls The Profit First Solution As RJon says: “Profit First solves most of these problems, or rather, implementing Profit First gives you the tools with which you can solve most of these problems.” Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Mentioned: Pop Quiz on pages 26 & 27 in the Profit First for Lawyers bookSubscribe to the Profit First for Lawyers podcastWatch episodes on YouTubeFollow Profit First for Lawyers on social media: LinkedIn | Instagram | FacebookAnd most importantly, order your copy of Profit First for Lawyers today!
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    10 分
  • Profit First: The Right Choice

    Profit First: The Right Choice
    2025/10/30

     ”Those of us who embrace Profit First as a way of life, we force ourselves to get creative with the money we have left over in the account for operating expenses.” – RJon Robins, author of Profit First for Lawyers

    In this episode, Joam Alisme shares why implementing Profit First was the right choice for his firm and why it’s time for fence-sitting law firm owners to take the leap. As RJon explains in the featured clip from the Profit First Summary chapter in the book (page 165), “We believe it’s better to make tough choices in business than to have to make tougher choices at home.” Joam’s story proves this point, by choosing to follow Profit First methodology, he has transformed his practice from a $60,000-a-year firm in 2020 to a firm that is approaching seven figures just five years later.

    The Five Foundational Accounts

    In the clip from the audiobook recording session, RJon explains how the Profit First methodology operates with five foundational bank accounts:

    1. Main Income
    2. Profits (starting with just 1%)
    3. Owner’s Salary
    4. Taxes
    5. Operating Expenses

    By separating revenue into these accounts, law firm owners naturally embrace financial portion control, just like Mike Michalowicz’s grandmother used to separate the family income into different envelopes for different purposes.

    From Scrambling to Systematic

    Joam shares how he went from scrambling to pay taxes to having a systematic approach with dedicated accounts. Starting with just 1% for profit, he gradually increased the percentage as the business grew. The results speak for themselves: travel to exotic locations, paid-off credit card debt, student loans nearly gone, and purchasing his first property – all while growing his law firm.

    Resource: Profit Leak Assessment

    The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm, to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it!

    Connect and Engage:
    • Connect directly with Joam Alisme: https://alismelaw.com
    • Mentioned: Mike Michalowicz
    • Subscribe to the Profit First for Lawyers podcast
    • Watch episodes on YouTube
    • Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook
    • And most importantly, order your copy of Profit First for Lawyers today!
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    22 分
  • Sacrifices That Actually Matter

    Sacrifices That Actually Matter
    2025/10/28

    “ So people who believe in the doctrine of sacrifice encourage sacrifice and take pride in sacrifice for its own sake. I believe that profit is good. That profit comes from the exchange of something of a lower value to gain something else that is of a higher value.” – RJon Robins, author of Profit First for Lawyers

    The legal industry has a problem with glorifying suffering. In this final episode of our three-part series on escaping the doctrine of sacrifice, we flip the script on what sacrifice really means for law firm owners. In two compelling clips from the 2021 livestream that became the foundation of the Profit First for Lawyers book, RJon Robins shares key insights about profitable sacrifice. He challenges the belief that creating value requires endless suffering and shows how to make sacrifices that actually expand your life rather than diminish it.

    Key Takeaways:
    • Reframe sacrifices as investments
    • Stop calling self-neglect service
    • Profit is evidence of mutual value, not greed
    • Choose sacrifices that expand you and make your life bigger, not smaller
    • Real profit benefits both parties

    In this episode, RJon reframes sacrifice through the lens of profit. This fundamental shift transforms how to understand sacrifice, from martyrdom to mutual profit, from suffering to strategic investment, from bleeding for your business to building a real business that works for you.

    Resource: Profit Leak Assessment

    The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it!

    Connect and Engage:
    • Link to Part 1 and Part 2 of Escaping the Doctrine of Sacrifice series
    • Subscribe to the Profit First for Lawyers podcast
    • Watch episodes on YouTube
    • Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook
    • And most importantly, order your copy of Profit First for Lawyers today!
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    10 分
  • Law Firm Growth by Design

    Law Firm Growth by Design
    2025/10/23
    “In addition to the typical financial statements… there are other key performance indicators and metrics that you’re going to want to keep track of on your dashboard so that you can look at a glance to see if everything’s working properly under the hood.” – RJon Robins, author of Profit First for Lawyer Inspect what you expect. That’s the mindset behind this episode. Law firm owner Josephia Rouse shares how transforming her approach to financial management helped her move from reactive to intentional. This episode features an audiobook clip from Chapter 5, Part 6: Money & Metrics, where RJon uses car gauges to illustrate why every profitable law firm needs a financial dashboard. By building systems, dashboards, and tracking daily metrics, Josephia has learned to read her firm’s ‘gauges’ bringing her financial clarity, control, and confidence. With the right people (bookkeeper, controller, and CFO) in place, she turned her firm into a well-designed business that supports her team, her clients, and her family’s goals. The result: a thriving 22-person law firm built not by accident, but by design. Key Takeaways Track your firm’s gauges daily: Like a car dashboard, your metrics reveal what’s running smoothly and what needs attention.Inspect what you expect: Systems and data only work when you review them consistently and act upon what they show you.Invest in the right people: Delegating to qualified professionals allows you to focus on your highest-value work.Choose to grow: True transformation starts with a decision to build, learn, and take ownership of your numbers.Build your stairs: Progress happens one spreadsheet, one system, one habit at a time. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Connect directly with Josephia Rouse: https://josephialaw.comLink to Ep. 19: The 7 Parts of Every Successful Law Firm – Part 6: Money & MetricsSubscribe to the Profit First for Lawyers podcastWatch episodes on YouTubeFollow Profit First for Lawyers on social media: LinkedIn | Instagram | FacebookAnd most importantly, order your copy of Profit First for Lawyers today!
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    35 分
  • The True Cost of Sacrifice

    The True Cost of Sacrifice
    2025/10/21
    “Lawyers who are broke are not in a position to do much good… Not for their clients, their family, their community, least of all themselves.” – RJon Robins, author of Profit First for Lawyers In Part 2 of our series on Escaping the Doctrine of Sacrifice, we dive deep into the belief system itself. RJon further explores the idea that suffering somehow makes us good, working ourselves into the ground is noble, and that profit is something to be ashamed of. He references the philosophy from the How To Manage A Small Law Firm employee handbook that every team member reads it during onboarding. In a clip taken from the 2021 livestream which would eventually become the Profit First for Lawyers book, RJon challenges the legal industry’s celebration of sacrifice for its own sake. The true cost? It drains your resources, time, and capacity to serve. Instead, RJon offers a profitable alternative rooted in stewardship, not selfishness. Key Takeaways The Doctrine of Sacrifice celebrate giving up what you value for what you don’t valueThe legal industry encourages sacrifice in overt and implicit ways: The billable hourPro bono awards for lawyers who can barely provide for their own familiesCensuring the word “profit” Being broke drains you of financial resources, time, mental energy, and the capacity to serve your clients wellProfit isn’t selfish, it’s stewardship that ensures you’re resourced enough to serve at your highest level The Doctrine of Sacrifice is something most lawyers don’t even realize they’ve been influenced by it. But when you glorify struggle, burnout, and endless hours without measuring the value created, you are practicing sacrifice for its own sake, and that helps no one. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Link to Part 1 of Escaping the Doctrine of SacrificeComing up next week: Part 3 of Escaping the Doctrine of SacrificeMore information about The Doctrine of Sacrifice can be found at the end of Chapter 6 in the Profit First for Lawyers bookSubscribe to the Profit First for Lawyers podcastWatch episodes on YouTubeFollow Profit First For Lawyers on social media: LinkedIn | Instagram | FacebookAnd most importantly, order your copy of Profit First for Lawyers today!
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    10 分
  • Beyond the Bottom Line

    Beyond the Bottom Line
    2025/10/16

    “It depends on what you mean by profit. This answer will set you free, and as a result, this way of thinking will make your law firm far more profitable.” – RJon Robins, author of Profit First for Lawyers

    Defining Profit

    What does profit really mean to you? For estate planning attorney Ali Goff, the answer goes far beyond “revenue minus expenses.” In this episode, Ali shares how understanding total owner benefits (time freedom, lifestyle choices, and peace of mind) completely transformed how she runs her firm and designs her life. When faced with a difficult quarter, her commitment to taking distributions even when it felt uncomfortable, forced better decisions and ultimately led to breakthrough growth. Ali’s journey from dismissing Profit First to embracing it reveals why redefining profit is the key to building both a successful business and a meaningful life.

    Key Takeaways
    • The business should fund the life you want to live
    • High standards benefit your team, your clients, and your business
    • Your definition of profit should align with your life goals, not just accounting principles
    • Consistency in distributions matters more than the size of the distribution
    • If you only take distributions when it’s comfortable, you’re not really doing Profit First

    Understanding what profit really means for your business and life changes everything about how you run your firm and measure success.

    Resource: Profit Leak Assessment

    The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it!

    Connect and Engage:
    • Connect with Ali Goff directly: www.gofflegal.com
    • Mentioned: Mike Michalowicz – Profit First: More Than Just a Book episode
    • Subscribe to the Profit First for Lawyers podcast
    • Watch episodes on YouTube
    • Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook
    • And most importantly, order your copy of Profit First for Lawyers today!
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    36 分