『Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers』のカバーアート

Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers

Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers

著者： Fexingo
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In a world where every price tag tells a story, Lucas and Luna examine the strategies behind the numbers. From dynamic pricing algorithms to psychological thresholds, they dissect how companies like Apple, Southwest Airlines, and Netflix set prices that maximize margins without alienating customers. Why does a $1,000 iPhone sell while a $700 Android struggles? How do luxury brands maintain exclusivity while expanding revenue? Lucas, with his journalist's eye for case studies, traces the evolution of pricing models—from cost-plus to value-based to subscription—while Luna, the engaged interlocutor, challenges assumptions about consumer behavior and competitive response. Each episode centers on a specific industry or company, unpacking the trade-offs between volume and premium, short-term gains and long-term loyalty. Listeners will walk away with a deeper understanding of the forces that determine what we pay and why—and a sharper eye for the pricing strategies that surround them every day. #PricingPower #PricingStrategy #ValueBasedPricing #DynamicPricing #PsychologicalPricing #Margins #RevenueGrowth #ConsumerBehavior #ProfitOptimization #SubscriptionModel #PremiumBrands #IPhone #SouthwestAirlines #Netflix #RetailPricing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Video Game Console Pricing Creates a Winner-Takes-All Market

    How Video Game Console Pricing Creates a Winner-Takes-All Market
    2026/06/07
    This episode of Pricing Power dives into the economics behind video game console pricing, using Sony's PlayStation 5 as the central case. Lucas and Luna break down the classic razor-and-blades model adapted for hardware, explaining how Sony priced the PS5 at a loss in 2020 to capture market share, then recovered margins through software licensing, accessories, and PlayStation Plus subscriptions. They explore the strategic decision to launch a Digital Edition at $399 versus the disc-based model at $499, and how Microsoft's Xbox Series S at $299 changed the pricing calculus. The conversation covers the concept of 'price anchoring' with the PS5 Pro in late 2024, the role of exclusive titles in justifying premium pricing, and how the industry's shift toward day-one PC releases is eroding console pricing power. Specific numbers include Sony's estimated $170 loss per PS5 unit sold in year one, the $7 billion in PlayStation Store revenue in fiscal year 2025, and the 59 million PS5 units sold as of March 2026. A fresh angle that prior episodes haven't explored. #PlayStation5 #Sony #Microsoft #Xbox #VideoGameConsole #RazorAndBlades #LossLeader #PricingStrategy #DigitalEdition #PS5Pro #GamingIndustry #ExclusiveTitles #SoftwareLicensing #PlayStationPlus #NetworkEffects #WinnerTakesAll #BusinessPodcast #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo
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    13 分
  • How McDonald's Keeps Raising Prices Without Losing Customers

    How McDonald's Keeps Raising Prices Without Losing Customers
    2026/06/06
    McDonald's has raised menu prices by roughly 30 percent over the past five years, yet its same-store sales in the U.S. continue to grow. In this episode, Lucas and Luna dissect the specific mechanics behind that pricing power: the tiered value menu, the limited-time offer strategy, and the data-driven regional optimization that lets McDonald's charge more without triggering a consumer revolt. They walk through how the chain uses its McDouble-and-McChicken core as a price anchor, how it rotates premium items to stretch the acceptable range upward, and why its franchisee profit margins have actually widened. The conversation also touches on what other quick-service brands can learn from McDonald's approach — and where the ceiling might be. A focused look at how the world's largest restaurant chain manages price perception at scale. #McDonalds #PricingPower #QuickServiceRestaurants #QSR #MenuPricing #ValueMenu #LimitedTimeOffer #LTO #FranchiseEconomics #ConsumerBehavior #PriceAnchoring #SameStoreSales #RevenueGrowth #ProfitMargins #RegionalPricing #FastFood #BusinessPodcast #PricingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • How Dynamic Pricing Is Quietly Taking Over Everything

    How Dynamic Pricing Is Quietly Taking Over Everything
    2026/06/06
    Lucas and Luna unpack the mechanics of dynamic pricing far beyond Uber and airlines. They examine how Wendy's 2025 surge-pricing test backfired, why Disney leans into surge pricing for park tickets, and how major concert ticketers like Ticketmaster calibrate prices in real time. The episode drills into one overlooked question: when does dynamic pricing create loyalty instead of resentment? Specific cases include the Wendy's 'surge' backlash in early 2025, Disney's tiered park pricing, and the psychology of variable pricing in stadium concessions versus live events. Listeners learn the difference between algorithmic price optimization and the kind of dynamic pricing that makes customers feel cheated. #DynamicPricing #SurgePricing #Wendys #Disney #Ticketmaster #PricingStrategy #RevenueManagement #AlgorithmicPricing #ConsumerPsychology #YieldManagement #BusinessStrategy #PriceOptimization #LiveEvents #FastFood #ThemeParks #FexingoBusiness #BusinessPodcast #PricingPower Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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