Presence & Consistency
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What if the most powerful growth strategy in hospice and primary care had nothing to do with your clinical protocols, your technology stack, or your marketing budget — and everything to do with who shows up, and how often?
In this episode of The Disrupted Podcast, Scott Middleton — founder and Chief Disruption Officer of Your Health — unpacks the real-world lessons shaping how your Health is staffing, growing, and rebuilding trust as it integrates the newly merged TCPA and Providence Care organizations. Scott spent the week in the field — Monroe, Georgia; Beaufort, South Carolina; Atlanta and beyond — sitting in care team meetings, talking to nurses, watching exercise classes, and rethinking everything from staffing ratios to personality matching. What he found is both a warning and a blueprint.
In this episode:
- Why minor service failures — a nurse who didn't show up once — can cost you an entire facility relationship, and what it actually takes to earn it back
- The strategic case for pulling a nurse off a shared caseload and planting her full-time in a single building — even when the numbers don't fully justify it yet
- The story of a nurse so embedded in one facility that an administrator told Your Health: "I will cut you if you move her"
- How DISC personality profiles should determine which staff member walks into which building — and why getting it wrong creates friction that kills referrals
- Why the best talent you'll ever hire is already living in the community you serve — and why your recruiters will never find them on Indeed
- The centralize-then-decentralize model Your Health deploys every time it launches something new — and why it's the only way to scale without losing quality
If you lead a care team, run a hospice program, manage a building, or are trying to grow in any direction in healthcare right now — this episode is your field guide.
www.YourHealth.Org