In this episode of Prepping for the Studio, hosts Roy Silverstein and Brian Scheuble are joined by film/video director, Patrick Guera, to discuss prepping for your music video.

Patrick shares his background directing and working on major early-2000s productions, including working with top music video directors in Los Angeles and a $7,000 video he directed for Oceano that aired on MTV’s Headbangers Ball

He explains how budgets drive creative choices, from low budget, DIY phone shoots to midrange productions and beyond. He outlines how to choose a director through research and references, what core crew roles matter most, and realistic timelines including planning, shooting, editing, and promo teasing.

Patrick also covers shoot-day demands, post-production expectations, delivery formats for YouTube vs vertical socials, promotion tactics, the importance of credits, and his thoughts on the use of AI.

00:00 Welcome and Introductions

01:55 Meet Patrick Guera

04:19 Why Music Videos Matter

07:05 Budget Tiers Explained

10:27 Finding the Right Director

16:19 Crew and Production Needs

21:32 Timelines and Release Planning

25:13 Director Workflow Breakdown

29:16 Music Video Grind

30:21 Hydration and Stamina

31:25 Budget and Scheduling

32:20 Post Production Workflow

32:57 Notes and Expectations

35:27 Color and Beauty Fixes

36:27 Delivering Social Formats

38:40 AI in Music Videos

46:51 Authenticity That Resonates

48:57 Promotion and Rollout Plan

52:20 Direct Links and Friction

54:56 Crediting the Crew

56:55 Wrap Up and Where to Find

57:25 Outro

Check out Patrick-

Instagram and TikTok: @directorpatrick

Rewind of the Living Dead (Horror movie podcast):

https://www.rewindofthelivingdead.com/

Patreon:

https://www.patreon.com/RewindoftheLivingDead

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Please visit http://www.preppingforthestudio.com for more info and to download the free ebook, "A Musician's Guide To The Recording Studio".

Hosts:

Roy Silverstein of Rarefied Recording (www.rarefiedrecording.com)

and

Brian Scheuble (www.brianscheuble.com)

If you have questions, comments, or suggestions please email Roy: info@rarefiedrecording.com

If you love this podcast, please leave a review on whatever platform you listen to your podcasts on.