What if the reason your practice is burning out isn't broken people—it's a broken system? In this episode, Tracy Cherpeski sits down with Jeremy Hummer, SVP of Strategic Partnerships and Growth at Certified Health, a practice automation platform that's been quietly solving this problem for healthcare systems and group practices for over 12 years.

Jeremy comes from hospitality, not healthcare IT—and that changes everything. Certified Health started by helping enterprises consolidate patient identity across thousands of locations using biometrics. But Jeremy realized the real insight: automation isn't about replacing staff. It's about freeing them from paperwork and repetitive data entry so they can actually connect with patients.

In this episode, you'll hear about the 'training hamster wheel'—the invisible cost of staff turnover that most practices don't calculate—and why the biggest fear about AI and automation completely misses the point. Tracy and Jeremy discuss real implementation challenges, the importance of stakeholder buy-in before deploying any technology, and how to think like hospitality instead of IT when designing patient experience. Plus: how multi-location practices can unify workflows across disparate EMR systems without expensive replacements.

Read the full show notes, memorable quotes, and key takeaways.

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