Delve into psychological principles that make advertisements more compelling. We'll cover how to use emotions, social proof, and storytelling to create ads that resonate and convert.

Explore how small businesses can identify and approach potential brand partners to expand their reach. We'll cover finding alignment in brand values, negotiation tips, and examples of successful partnerships that have boosted brand visibility and sales.

Welcome to the data-driven world of marketing. In this episode, we'll explore the importance of analytics in making informed marketing decisions. From setting up tracking tools to interpreting data trends, I'll provide insights into harnessing the power of analytics. Stay tuned for actionable advice on how to optimize your campaigns based on real-time data.

Most small businesses spend the vast majority of their marketing budget chasing new customers while largely ignoring the ones they already have. This episode makes the case for developing a dedicated marketing strategy for your existing customer base, including how to identify expansion opportunities, structure offers for repeat buyers, and increase average customer value over time.

Charts that look great don’t always lead to a decision, and plenty of marketing reports end with polite nods and no next step. In this episode of Practical, Actionable Marketing, Chris Spanier walks through three ways to turn marketing data into a recommendation people will act on. First, open with your conclusion instead of making the audience wait for it. Second, give every chart a headline stating its takeaway, plus a clear “so what” and “now what.” Third, end with a specific ask that people can approve or push back on. Chris also covers a challenge small businesses face often: how to make a credible recommendation when there isn’t much data and the numbers swing from month to month.

Discounting is one of the most reflexively used marketing tactics, and also one of the most potentially damaging. This episode explores when discounting makes strategic sense versus when it signals desperation, trains buyers to wait for sales, or attracts the wrong customers entirely - along with alternative incentive structures that can drive conversions without devaluing your offer.