AI search is changing how people discover information and how brands need to think about visibility. Daniel and Chris talk with Liam Dunne and Ben Moore, co-founders of Discovered Labs, about the shift from traditional SEO to AI search, what happens behind the scenes when an LLM generates an answer, and why retrieval and citations don't always tell the whole story. They dig into AI visibility, Reddit strategy, query fan-out, representation in model weights, and consensus. They also look ahead to a world where AI agents don't just discover websites, but interact with them and take actions on behalf of users.

Featuring:

• Liam Dunne – LinkedIn
• Ben Moore – LinkedIn
• Daniel Whitenack – Website, GitHub, X
• Chris Benson – Website, LinkedIn, Bluesky, GitHub, X

Links:

• What AI models know about 1,000 B2B SaaS brands before web search
• Discovered Labs

Sponsors:

• Midwest AI Summit: Join AI practitioners on October 15 in Indianapolis for practical sessions, hands-on discussions, and real-world AI solutions. Use code PracticalAI20 to save 20% on your registration. https://midwestaisummit.com/#tickets
• Framer: The enterprise-grade website builder that lets your team ship faster. Get 30% off at framer.com/practicalai

Resources and Events:

• Register for upcoming webinars here!
• Prior Webinars from our partner Prediction Guard
• Midwest AI Summit 2026

Longtime followers of Practical AI know that multi-repeat guest and friend Demetrios Brinkmann combines brilliant insight and playful banter into one fun-filled show, and this conversion with Chris was no different. They had a blast!

As AI agents become more capable of using computers, interacting with software, and taking action on behalf of users, what does that mean for the way we work and interact with the internet? Chris and Demetrios explore computer-use agents, MCP, agent harnesses, agent-to-agent interactions, and prognosticate the emerging possibilities around agentic commerce. They also discuss how these tools are already being used to automate everyday tasks, the challenges of bringing computer-use agents into enterprise environments, and how the relationship between models and agent harnesses is evolving.

In fact, they had so much fun that their conversation continued long after the show was over, but we didn’t get that here. 🤷‍♂️

Featuring:

• Demetrios Brinkmann – LinkedIn
• Chris Benson – Website, LinkedIn, Bluesky, GitHub, X

Links:

• Agentic AI Foundation
• MLOps Community
• AGNTCon + MCPCon – the Agentic AI Foundation’s flagship conference

Sponsors:

• Midwest AI Summit: Join AI practitioners on October 15 in Indianapolis for practical sessions, hands-on discussions, and real-world AI solutions. Use code PracticalAI20 to save 20% on your registration. https://midwestaisummit.com/#tickets

Resources and Events:

• Register for upcoming webinars here!
• Prior Webinars from our partner Prediction Guard
• Midwest AI Summit 2026

As AI moves from experimentation to enterprise deployment, are organizations thinking too much about models and not enough about architecture? In this episode, Daniel and Chris talk with Chetan Gupta, Chief AI Officer at Rackspace, about the evolution from industrial AI and physical AI to today’s enterprise AI landscape. Discover how organizations can navigate the complex AI landscape responsibly and effectively as they think about AI architecture, model deployment, AI governance, and AI sovereignty.

Featuring:

• Chetan Gupta – LinkedIn
• Daniel Whitenack – Website, GitHub, X
• Chris Benson – Website, LinkedIn, Bluesky, GitHub, X

Sponsors:

• Midwest AI Summit: Join AI practitioners on October 15 in Indianapolis for practical sessions, hands-on discussions, and real-world AI solutions. Use code PracticalAI20 to save 20% on your registration. https://midwestaisummit.com/#tickets
• Prediction Guard: A self-hosted AI control plane for running agents in high impact environments. predictionguard.com/practicalai

Resources and Events:

• Register for upcoming webinars here!
• Prior Webinars from our partner Prediction Guard
• Midwest AI Summit 2026