More revenue per patient.

It's one of the most talked-about goals in private practice right now.

But in this episode of Power Hour, Dr. Patricia Poma makes something very clear:

You do not get there by chasing every new machine, trend, or specialty that shows up on the market.

You get there by building intentionally.

That is exactly why the shift toward a specialty-driven practice is starting to get serious attention.

Dr. Patricia Poma has built a model that achieves over $1,000 in revenue per patient.

By building one specialty at a time until it becomes a "beautiful beast," she has created a practice that is sustainable on its own.

Not a boardroom theory.

Not just a retail idea.

A solution built over two decades in a real private practice.

In this week's Power Hour, Dr. Patricia Poma-Nowinski, Owner of Birmingham Vision Care and KOL for Johnson & Johnson Health and Wellness Solutions Inc., breaks down how she built a high-profitability model focused on non-doctor-driven revenue and medical-heavy specialties.

Membership plans are starting to move from an interesting idea to something practices genuinely need to understand.

In this episode of Power Hour, host Eugene Shatsman sits down with Cody Tomasik, Founder and CEO of DirectOD, a platform built within real optometry practices to solve the frustrations of vision plans, low reimbursements, and cash-pay patient retention.

What makes this conversation critical is the shift it represents: moving away from third-party entities that dictate your revenue flow toward a direct, one-to-one relationship with your patients through customizable benefits.

And as Cody explains, when you cut out the middleman, the math becomes incredibly compelling for any practice owner.

364 days of silence, then one automated appointment text.

A patient who walks in completely unprepared to purchase.

This is the current state of most optometric practices, and according to consumer expert Jeff Fromm, it's a massive missed opportunity.

In this week's Power Hour, Eugene Shatsman is joined by Philip Alexander, AI Technologist and CEO of AnswerMyQ, and Jeff Fromm, a 5x author who has written for Forbes since 2014. They dive deep into why the patient journey needs to move from "informed" to "fully customized."

But here's the core challenge they present:

If you started with a blank sheet of paper, would you really design the experience you have today?

Probably not.