Hey Popsicles!
In this week's newsletter, we're diving into the insightful conversation with Ben Watkins on "The Art and Business of Copywriting."
Here's a 5-point summary of what we discussed in great writing:
1. Let go of expectations:
* Ben emphasizes that writers should not put too much pressure on themselves to create a viral piece or have huge expectations for every article.
* The reaction from the audience is beyond the writer's control, and sometimes, even articles written in less time can go viral.
2. Market feedback and self-discovery:
* Ben believes in doing as much writing as possible to gain market feedback and figure out what topics resonate the most.
* This process of continuous writing and learning helps writers understand their audience and their own writing preferences, guiding them on their writing journey.
3. Generosity in writing:
* Ben and Helen discuss the importance of being generous with sharing knowledge and information.
* Instead of holding back valuable insights, being open and giving can create reciprocity and attract a supportive community of readers.
4. Passionate writing:
* Ben suggests that writers should have a genuine love for what they do and write about.
* It's crucial to believe in the message and share it authentically, rather than simply following templates or chasing audience growth.
* Writing with passion and authenticity makes the content stand out and resonate with readers.
5. Embrace diversity in writing:
* Ben encourages writers to explore different topics and not limit themselves to a single niche.
* While it's essential to have a focus, there is room to share personal stories, varied experiences, and insights from different areas of interest.
* Writing beyond a specific category allows writers to fully embody the mindset of a writer and express themselves creatively.
Remember, the journey of a writer is a continuous learning process.
Embrace your passion, be open to new experiences, and let your authentic voice shine through your words. Happy writing!
Links
Follow Ben
* LinkedIn: https://www.linkedin.com/in/benjamin-watkins-copywriter/
* Twitter: https://twitter.com/WatkinsTBen
* Website: https://thisiscopy.com/
Follow Helen
* Twitter: https://twitter.com/thehelengarcia
* LinkedIn: https://www.linkedin.com/in/thehelengarcia
* Subscribe to Channel: youtube.com/@helengarcia
* Newsletter: www.popsiclewisdom.com
Watch on YouTube:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.popsiclewisdom.com