Hey Popsicles!

In this week's newsletter, we're diving into the insightful conversation with Ben Watkins on "The Art and Business of Copywriting."

Here's a 5-point summary of what we discussed in great writing:

1. Let go of expectations:

* Ben emphasizes that writers should not put too much pressure on themselves to create a viral piece or have huge expectations for every article.

* The reaction from the audience is beyond the writer's control, and sometimes, even articles written in less time can go viral.

2. Market feedback and self-discovery:

* Ben believes in doing as much writing as possible to gain market feedback and figure out what topics resonate the most.

* This process of continuous writing and learning helps writers understand their audience and their own writing preferences, guiding them on their writing journey.

3. Generosity in writing:

* Ben and Helen discuss the importance of being generous with sharing knowledge and information.

* Instead of holding back valuable insights, being open and giving can create reciprocity and attract a supportive community of readers.

4. Passionate writing:

* Ben suggests that writers should have a genuine love for what they do and write about.

* It's crucial to believe in the message and share it authentically, rather than simply following templates or chasing audience growth.

* Writing with passion and authenticity makes the content stand out and resonate with readers.

5. Embrace diversity in writing:

* Ben encourages writers to explore different topics and not limit themselves to a single niche.

* While it's essential to have a focus, there is room to share personal stories, varied experiences, and insights from different areas of interest.

* Writing beyond a specific category allows writers to fully embody the mindset of a writer and express themselves creatively.

Remember, the journey of a writer is a continuous learning process.

Embrace your passion, be open to new experiences, and let your authentic voice shine through your words. Happy writing!

Links

Follow Ben

* LinkedIn: https://www.linkedin.com/in/benjamin-watkins-copywriter/

* Twitter: https://twitter.com/WatkinsTBen

* Website: https://thisiscopy.com/

Follow Helen

* Twitter: https://twitter.com/thehelengarcia

* LinkedIn: https://www.linkedin.com/in/thehelengarcia

* Subscribe to Channel: youtube.com/@helengarcia

* Newsletter: www.popsiclewisdom.com

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