I went to the bank today and saw a sign about "jeans day," where employees pay $5 to wear denim for their eight-hour shift. And I literally thought: Thank God I get to decide what I wear and what I do every single day.

But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over.

In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground.

TOPICS & TANGENTS

— How to Marie Kondo your services and stop doing fuck-ass things you don't want to do just because you think you're supposed to

— The difference between January and December Capricorns

— Why soft pivoting is intentional evolution, not overnight reinvention

— Auditing your business for joy — not just money or skill

— Why Sara removed copy audits from her offers (even though they sold well)

— Building in public vs. transforming in public

— How to know if you're being practical or just being a baby back bitch

— Can I interest you in a leap of faith?

POINT OF THE STORY

You don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

MORGAN LINKS

— Follow Morgan on Instagram

— Check out her website

— Grab her freebie, Pivot with Purpose

— Listen to her podcast, Dear Creator

— Morgan’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and

If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it…

This episode is about to save you from yourself.

Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and person who turns ABCs into OMGs for a living. Yes, she literally names shit for people (so I never have to do it again, thank God!!!).

TOPICS & TANGENTS

— How Katie is never on social media because she's always Bricked

— Why your business name doesn't need to say everything at once

— Personal brand vs. business name

— Why crowdsourcing name opinions guarantees mediocrity

— Why Chick-fil-A is objectively a bad name but we don't question it

— The church sign that was so confusing Katie couldn't even Google it

— The free association naming exercise

— Service names: when to go clear vs. clever

POINT OF THE STORY

Your name doesn't have to do everything. It just needs to be memorable, fit your brand, and have enough context around it (through your copy, design, and how people talk about you) to make sense.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

KATIE LINKS

— Follow Katie on Instagram and Threads

— Check out her website

— Grab her freebie, Name Drop

— Get her custom GPT, Name-O-Matic

— Subscribe to her newsletter, dot. dot. dot.

— Browse her naming services

— Blog post: Deciding on your Naming Criteria

— Katie’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on

If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you.

Or if you've ever thought "I'm so hormonal right now" while on your period (you're literally not btw!), this episode is ALSO for you.

In this episode, I sit down with Cait from Consciously Cait — fertility awareness educator and cervical mucus expert — to break down the four phases of your cycle, why your luteal phase isn't actually trying to ruin your life, and how tracking your cycle is so much more than just logging when your period starts in some random, data-hungry app.

TOPICS & TANGENTS

— Why your period is NOT the main character of your cycle

— PMDD vs. regular PMS

— Why you need 200-400 extra calories in your luteal phase (and a juicy steak on day one)

— Why predictive apps are lying to you

— The difference between discharge and cervical mucus (my main takeaway!)

— Aligning your business with your cycle: what to do in each phase

— How to track your cycle when you have ADHD and forget everything

POINT OF THE STORY

When you actually understand what's happening in your body during each phase, you can work WITH your cycle instead of against it. And maybe, just maybe, stop planning launches during your luteal phase.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

CAIT LINKS

— Follow Cait on Instagram and Threads

— Check out her website

— Grab her freebie, THE BIG O

— Download her cycle tracking spreadsheet

— Learn how to confidently chart your cycle and use FAM as birth control in Fam Formul

— Cait’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram,

There's no award for "most automated workflows" or "prettiest welcome guide," but there IS a prize for actually enjoying your business. (The prize is enjoying your business!)

In this episode, I sit down with Fran from The Passions Collective — client experience architect, Notion queen, and the only person who can make me actually care about conditional logic.

Fran's here to tell you that your client experience should support YOU just as much as it supports your clients. We're talking about why doing MORE doesn't make your client experience better, how to figure out what platforms actually work for your brain, and why welcome guides might be the thing secretly sabotaging your process.

TOPICS & TANGENTS

— Availability vs. capacity: they're not the same thing

— Why 40-hour work weeks are bullshit and 15-20 hours might be your sweet spot

— The difference between automations that help and automations that stress you out

— Why you need to ask for feedback even when you think the project was a disaster

— Fran's tech stack breakdown

POINT OF THE STORY

There's no "should" in how you set things up, just what works for your brain, supports your business, and actually helps your clients. Permission granted to make it easier.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

FRAN LINKS

— Follow Fran on Instagram and Threads

— Check out her website

— The Audit (step one to working with Fran)

— The Revamp (custom project to revamp your client experience)

— Client Experience Intensives (for the DIY-ers)

— Check out her Dubsado and Notion templates

— Fran’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram,

Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode.

Today, I sit down with Claire Rifkin, registered dietitian and breakfast burrito devotee, to talk about something we're all guilty of: skipping meals and wondering why we're so tired all the time.

Claire breaks down the actual science behind feeding your ADHD brain and how to stop treating lunch like it's optional. We're talking mechanical eating, food aversions, texture issues, how to feed yourself (and your kids) without attaching morality to every single snack, and basically everything you wish someone had told you about food years ago.

TOPICS & TANGENTS

— What actually happens when you don't fuel your ADHD brain

— Why hyper-focus kills your hunger cues (and what to do about it)

— Protein, carbs, fats, and fiber, and what they actually do for you

— Why you crave a sweet treat after every meal

— Why your kid suddenly hates mac and cheese

POINT OF THE STORY

If you're not eating, you're literally asking your brain to work on empty, and then wondering why everything feels harder. Treat your meals like the non-negotiable appointments they are, and watch how much better you feel.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

CLAIRE LINKS

— Follow Claire on Instagram and Threads

— Check out her website

— Check out her meal subscription, the Pretty Plates Club

— Subscribe to her newsletter

— Claire’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and

Quick question: How many times are you gonna call in the thing, get the thing, and then immediately fuck it up because your nervous system is like "nope, too much, abort mission"?

In this episode, I sit down with Maia Benaim — writer, mentor, expansion queen, and certified neuroscience nerd — to talk about nervous system capacity and why your goals might have hidden agendas.

We're getting into the science of why you see color differently than everyone else (spiral warning), why your reticular activating system is the bouncer of your perception, and how Maia went from hoarding Korean face masks to teaching women how to expand their entire lives.

TOPICS & TANGENTS

— You don't attract what you want — you attract what you're ready to hold

— Nervous system capacity as a vessel: why your espresso cup can't hold an ocean

— Why jumping from offer to offer is your nervous system running from stability

— What if your million-dollar goal is really about feeling lovable?

— The power of auto-suggestions and gaslighting yourself into your dream life

— Blocking blessings with "must be nice" energy and negative self-talk

— How changing your beliefs overnight actually works

— The words banned in Sara's house: "I'm bored" and "I can't"

POINT OF THE STORY

Your nervous system is running the show. When you expand your capacity to hold more — more money, more success, more stability — you stop chasing and start receiving. The version of you that has the thing you want? Start being her right the fuck now!

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

MAIA LINKS

— Follow Maia on Instagram and Threads

— Check out her mastermind Expansion

— Subscribe to her podcast Thought to Thing

— Check out her website

— Subscribe to her Substack

— Maia’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and

Me if one more person asks whether or not they should put their pricing on their site:

🧍‍♀️➡️🚪➡️🌱😵

(You’ll understand that emoji sequence when you listen!)

Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It's working. I'm MAD.

So let's settle this once and for all: Yes, you should absolutely include pricing on your website. I mean, if you care about pre-qualifying your leads, saving yourself time, and only working with clients who actually value what you do!

TOPICS & TANGENTS

— Why you’re afraid of repelling people who can't afford you

— Pre-qualifying leads so you stop wasting time on inquiry emails that go nowhere

— Why not including pricing makes you look like you started your business yesterday

— The fuck-ass-man theory of client selection

— Wedding vendors… we need to talk!

— All your objections, debunked: "What if I want to raise my prices?" "What if someone copies me?" "What if the scope changes?"

— How to display pricing even if you're scared

POINT OF THE STORY

Put your pricing on your website. Step into your worth, stop settling for fuck-ass clients, and let your pricing do the heavy lifting so your website can do what it’s supposed to do for you!

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— My reel of me lying face down on the grass and the inspiration behind it

— Past episode: Your Energy is Sabotaging Your Money Goals with Manifestation Coach Jillian...

When's the last time you logged into LinkedIn?

2016? 2017?

The year you stopped working at that soul-sucking job and started your business, only to never think about LinkedIn again?

Yeah, me too. And, after talking to today’s guest, I think we might've been missing out!

In this episode, I sit down with Nicole Marguerite Gray (yes, we say her full government name every time, and yes, there's a reason) to talk about why LinkedIn isn't just for corporate bros in suits anymore. Nicole's a digital reputation strategist who's been making people look trustworthy on the internet for years, and she's here to convince you that LinkedIn might actually be worth your time.

We're discussing spring cleaning your connections, turning your profile into a sales page, posting without the cringe factor, and why you don't technically need a website if your LinkedIn is fire enough. (Yes, she said that to my face. Yes, we made up about it.)

TOPICS & TANGENTS

— Turning your LinkedIn profile into a sales page

— The headline vs. banner strategy that actually works

— What the hell to post on LinkedIn and how often

— The 11-touch rule for getting noticed

— Writing for LinkedIn vs. literally any other platform

— Why nobody cooler than you will ever make fun of you

POINT OF THE STORY

LinkedIn is the only platform where people log in ready to invest in their business. If you’re a person with a point of view, good personality, and an interest in making money, LinkedIn is for you.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

NICOLE LINKS

— Follow Nicole on Instagram, Threads, and LinkedIn (obviously!)

— Subscribe to her newsletter

— Check out her website

— LinkedIn Launch Workshop

— The LinkedIn Sales Page Workshop

— Nicole’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on