I went to the bank today and saw a sign about "jeans day," where employees pay $5 to wear denim for their eight-hour shift. And I literally thought: Thank God I get to decide what I wear and what I do every single day.

But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over.

In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground.

TOPICS & TANGENTS

— How to Marie Kondo your services and stop doing fuck-ass things you don't want to do just because you think you're supposed to

— The difference between January and December Capricorns

— Why soft pivoting is intentional evolution, not overnight reinvention

— Auditing your business for joy — not just money or skill

— Why Sara removed copy audits from her offers (even though they sold well)

— Building in public vs. transforming in public

— How to know if you're being practical or just being a baby back bitch

— Can I interest you in a leap of faith?

POINT OF THE STORY

You don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

MORGAN LINKS

— Follow Morgan on Instagram

— Check out her website

— Grab her freebie, Pivot with Purpose

— Listen to her podcast, Dear Creator

— Morgan’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and

If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it…

This episode is about to save you from yourself.

Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and person who turns ABCs into OMGs for a living. Yes, she literally names shit for people (so I never have to do it again, thank God!!!).

TOPICS & TANGENTS

— How Katie is never on social media because she's always Bricked

— Why your business name doesn't need to say everything at once

— Personal brand vs. business name

— Why crowdsourcing name opinions guarantees mediocrity

— Why Chick-fil-A is objectively a bad name but we don't question it

— The church sign that was so confusing Katie couldn't even Google it

— The free association naming exercise

— Service names: when to go clear vs. clever

POINT OF THE STORY

Your name doesn't have to do everything. It just needs to be memorable, fit your brand, and have enough context around it (through your copy, design, and how people talk about you) to make sense.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

KATIE LINKS

— Follow Katie on Instagram and Threads

— Check out her website

— Grab her freebie, Name Drop

— Get her custom GPT, Name-O-Matic

— Subscribe to her newsletter, dot. dot. dot.

— Browse her naming services

— Blog post: Deciding on your Naming Criteria

— Katie’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on

If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you.

Or if you've ever thought "I'm so hormonal right now" while on your period (you're literally not btw!), this episode is ALSO for you.

In this episode, I sit down with Cait from Consciously Cait — fertility awareness educator and cervical mucus expert — to break down the four phases of your cycle, why your luteal phase isn't actually trying to ruin your life, and how tracking your cycle is so much more than just logging when your period starts in some random, data-hungry app.

TOPICS & TANGENTS

— Why your period is NOT the main character of your cycle

— PMDD vs. regular PMS

— Why you need 200-400 extra calories in your luteal phase (and a juicy steak on day one)

— Why predictive apps are lying to you

— The difference between discharge and cervical mucus (my main takeaway!)

— Aligning your business with your cycle: what to do in each phase

— How to track your cycle when you have ADHD and forget everything

POINT OF THE STORY

When you actually understand what's happening in your body during each phase, you can work WITH your cycle instead of against it. And maybe, just maybe, stop planning launches during your luteal phase.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

CAIT LINKS

— Follow Cait on Instagram and Threads

— Check out her website

— Grab her freebie, THE BIG O

— Download her cycle tracking spreadsheet

— Learn how to confidently chart your cycle and use FAM as birth control in Fam Formul

— Cait’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram,