『Point Of The Story』のカバーアート

Point Of The Story

Point Of The Story

著者： Sara Noel
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 Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Noel — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all. New Episodes Every Thursday!Sara Noel マーケティング マーケティング・セールス 経済学
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  • Is Your Podcast Boring? How to Engage Listeners and Build Loyal Fans with Podcast Manager Adrienne Cruz

    Is Your Podcast Boring? How to Engage Listeners and Build Loyal Fans with Podcast Manager Adrienne Cruz
    2025/08/14
    When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than planning, recording, editing, AND promoting a whole-ass show.Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth.In this episode, I sit down with the woman who makes Point of the Story possible — my podcast editor, emo-Swiftie friend, and the reason I can just show up and yap while she handles literally everything else.We're diving into the psychology of listener engagement, the three stages every podcast listener goes through, and why your marketing efforts mean absolutely nothing if your show is boring as hell.TOPICS & TANGENTS— Pattern interruption and why your brain loves surprises— How to hook people in the first 60 seconds of your episode— Me saying the only phrase I know how to say in Spanish and how I plan to use it against Side Character someday— Why editing your podcast doesn't make it less authentic— Adrienne not being able to find her mirror neurons— Episode titles that actually make people click— Adrienne audits her clients’ podcasts— Season three planning happening live on the podcastPOINT OF THE STORYMarketing can bring people to your show, but only your show can make them stay. Focus on that second stage (engagement) that everyone ignores, and you'll turn casual listeners into superfans who never miss an episode.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Adrienne @adriennecruzpod on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤ADRIENNE LINKS— Follow Adrienne on Instagram and Threads— Check out her website and services— Subscribe to her newsletter Sounds Like Brunch— Adrienne’s walkout songs: girly pop option + emo optionBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS (all podcasts, of course!)— 6 Degrees of Cats— Good Hang with Amy Poehler— The Freak Show— Modern Agent Marketing GirlsTIMESTAMPS00:00 Intro00:23 Meet Adrienne, My Podcast Manager!08:02 Rapid-Fire Squirrel Brain Questions20:19 Marketing Can't Make People Love Your Show26:02 Why Your Brain Loooves Being Surprised30:14 Your Listeners Should Want to Hang Out With You40:29 Mirror Neurons and Why Enthusiasm Is Contagious42:41 Keeping People on the Edge of Their Seats48:19 Vulnerability Without Trauma-Dumping Your Audience52:52 Honoring the Squirrel Brain (Why Editing Matters)57:49 What to Do Outside Your Episodes to Keep People Listening01:05:20 Point of the Story Season Three Planning Session01:08:48 ClosingThis episode was edited by Adrienne Cruz.
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    1 時間 10 分
  • What If You Never Had to Post Again? Create an Instagram 9-Grid with KP from Jupiter Content Co

    What If You Never Had to Post Again? Create an Instagram 9-Grid with KP from Jupiter Content Co
    2025/08/08
    I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt recovery to baseball mascots coming to your house for Valentine's Day. It was a squirrel-brained conversation through and through, and I loved every second!KP is a social media strategist who believes you can do whatever the hell you want on social media, as long as you have a strategy behind it. And before you roll your eyes at the word "strategy," they actually break it down in a simple and brilliant way that doesn't make you want to throw your phone in a river.They're also the mastermind behind something called a "content constellation," which is basically an Instagram nine grid that doesn't suck and actually helps people figure out what you do. Ok, bye, I need to go get one for the Point of the Story Instagram page, immediately!TOPICS & TANGENTS— Five-figure credit card debt and why shame-posting about it on Substack was the right move — Rebecca Black's gay icon era— Nine grids that work for Instagram— Price transparency and why hiding your rates is helping no one— The Content Constellation offer that sold out in 8 hoursPOINT OF THE STORYYou can do whatever you want on social media as long as you have a strategy (including not posting and getting a nine grid!)GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and KP @jupitercontentco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤KP LINKS— Follow KP on Instagram— Check out their website— Subscribe to their Substack— Listen to them in the Twelfth House podcast— Book a Content Constellation to design your Instagram 9-grid (Code: ON POINT)— KP’s walkout songs: cool kid option + the real choiceBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— The Savannah BananasTIMESTAMPS00:00 Intro00:24 Meet KP, Social Media Strategist, Nine Grid Fan, and Early Bedtime Enthusiast01:32 Rapid-Fire Squirrel Brain Questions29:19 You Can Do Whatever You Want on Social Media (As Long As You Have a Strategy)32:04 How to Stop Posting on Instagram By Creating a 9 Grid41:19 Content Constellation: The Offer that Sold Out in 8 Hours51:59 Savannah Bananas Baseball Discourse55:33 ClosingThis episode was edited by Adrienne Cruz.
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    56 分
  • Your Blazer Isn't a Business Expense: Baby Steps To Better Bookkeeping with Madison Dearly

    Your Blazer Isn't a Business Expense: Baby Steps To Better Bookkeeping with Madison Dearly
    2025/07/31
    3 things that happened when I cornered a bookkeeper at a conference:1. I almost choked to death2. I realized I should learn how to perform the Heimlich maneuver3. I found out that S-Corps are much more complicated than they seemIn this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving measures on me during our first conversation (the episode is worth it just for that story alone!).She's conservative with the IRS but generous with her knowledge, and she's here to give you the real tea on S-Corps, business expenses, and why your bookkeeping probably needs some serious TLC.TOPICS & TANGENTS— Revenue vs. profit vs. owner's draws (bookkeeping terms you need to know)— My obsession with Queen Latifah and how I named my Roomba after her— Business expenses that'll get you audited vs. ones that actually count— Why Madison wants to set QuickBooks on fire (we support this energy)— The tea on Intuit and why Madison despises them— Baby steps to bookkeeping that won't make you want to cryPOINT OF THE STORYThe best business expense you can make is educating yourself about your own finances. Understanding the difference between revenue and profit, knowing what you can actually deduct, and having clean books will save you more money than any trendy tax hack.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy and Madison @madisondearly on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!Love you, mean it. 🖤MADISON LINKS— Follow Madison on Instagram and Threads— Check out her website— Subscribe to her newsletter— Subscribe to her Youtube channel— Join her Monthly Bookkeeping Club— Check out her services and resources— Madison’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.TIMESTAMPS00:00 Intro00:22 Meet Madison, Bookkeeping Queen and The Person Who Saved My Life03:27 Rapid-Fire Squirrel Brain Questions15:37 The S-Corp Reality Check You Need to Hear24:53 A Bookkeeping Crash Course30:31 The IRS Doesn't Care About Your Brand Shoot Blazer39:13 Madison's Rant on Intuit41:42 Baby Steps to Better Bookkeeping44:17 ClosingThis episode was edited by Adrienne Cruz.
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    46 分
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