Plenty of creators treat paid ads like cheating and wait years for organic reach that rarely comes. Eric Montgomery built Podcast Haven, a production house running shows for businesses, and grows them with paid promotion and craft, not luck.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Eric reveals how a category-targeted Overcast display ad reaches the right audience for a couple hundred dollars a month, how he pointed an AI agent at more than one hundred old blog posts to refresh their SEO and climb Google again, and why plugging a service you already sell is the quickest way a podcast pays for itself.

Want a podcast that grows and pays for itself without waiting on sponsors?Learn the craft first, add paid promotion to your organic reach, and point the show at a service you already sell. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last.

Grab your FREE copy of the 101 Podcasting Secrets Guide by signing up for the newsletter at podcastingsecrets.com.

Catch the full playbook in this week's story:

https://podcastingsecrets.com/blog/how-to-grow-and-monetize-a-podcast-without-waiting-on-sponsorships-with-eric-montgomery-1

Podcasting Secrets:

Website: https://podcastingsecrets.com/

YouTube: https://www.youtube.com/@podcasting-secrets

Instagram: https://www.instagram.com/podcastingsecrets/

LinkedIn: https://www.linkedin.com/company/poduppodcasting/

Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241

Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam:

LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Website: https://podup.com/

Podcasts:

Why We Believe: https://whywebelieve.com/

Podcasting Secrets: https://podcastingsecrets.com/

Eric Montgomery:

Website: https://thepodcasthaven.com/

Show: Clipped

LinkedIn: https://www.linkedin.com/in/ericmontgomery1/

YouTube: https://www.youtube.com/@thepodcasthaven

Most podcasters guard their downloads and forget to guard the thing that actually holds their business together. Beverly Cornell learned that lesson the hard way. She built a podcast back in 2007 that passed a million downloads and became required listening for Michigan State economics students, then lost the whole thing, files and domain, when a relationship ended and an ex kept the assets.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Beverly reveals why she now owns her files, accounts, and domain start to finish, how she turns the people she wants as clients into guests so a large share of her business runs through the show, why she treats each interview like a discovery call, and how she brands the whole guest journey down to the calendar link.

Want a show that builds authority and brings the right clients to you? Own your assets first, then make your guest list your growth engine. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators who turn shows into real businesses.

Follow, Like & Subscribe:

Podcasting Secrets: Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Most podcasters wait years for anyone to find their show in search. Caitlin Durning built Meraki Media Management after growing a nonprofit Instagram account to 500,000 followers in under 30 days, and she has spent five years hosting The End in Mind without missing a single Wednesday release.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Caitlin Durning reveals the four word title change that pushed her show into the top 3 percent on Listen Notes, the free value strategy that turns volunteer talks into consulting contracts, and the way sponsored guest episodes can support a show without turning it into an infomercial.

Want new listeners to actually find your show? Start by adding your niche keywords after your show name and repeating them in each episode description. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that grow through search and relationships.

Podcasting Secrets:
Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam:
LinkedIn: https://www.linkedin.com/in/nathangwilliam/