Show notes play a crucial role in enhancing your podcast's SEO and discoverability, and in today's episode, Sarah and I look into their importance and how to optimise them effectively.

We talk about the differences between show notes on your website and the descriptions you post in podcast directories and the need for a tailored approach for each platform.

Sarah shares valuable tools for keyword research, such as Google Trends and Answer the Public, which can help you create content that resonates with your audience and rank well on search engines.

We also cover practical tips, including the use of timestamps, key takeaways, and FAQs to enrich show notes and improve user experience.

Takeaways:

• Show notes serve as a crucial tool for SEO, enhancing discoverability and engagement.
• Utilising keyword research can significantly improve your podcast episode's visibility on search engines.
• Incorporating a transcript on your website aids accessibility and helps Google understand your content better.
• Using engaging headlines and hooks in show notes can entice listeners to tune in.
• Adding FAQs related to your episode topic can enhance user experience and provide additional value.
• Implementing timestamps in show notes allows listeners to navigate directly to the content they find most interesting.

Tools referenced in this episode by Sarah:

• google.com/trends
• ask.com/
• crazyegg.com
• microsoft.com/clarity
• google.com/webmasters/tools/core-web-vitals

About Sarah

Sarah is a freelancer digital marketing consultant, and podcast producer and coach, who owns a recording studio in Worcester called Lyrebird Studios. She has over 10 years experience in digital marketing, specialising in search engine optimisation (SEO), working both in-house and agency side. She first caught the podcasting bug in 2018, and since then has launched, grown, and monetised a total of 4 podcasts, with The SEO Mindset being her most recent one. Sarah is also an international speaker, awards judge, mentor, book co-author, and co-founder of the West Midlands Podcasting Club.

Website | Lyrebird Studio Worcester | The SEO Mindset Podcast

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

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LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear

➡️ Looking to enhance your podcasting experience?

➡️ Warm your voice up and feel more confident?

This episode is packed with invaluable tips on preparing for solo episodes and easing the nerves of guests.

I'm joined by voice coach Hannah, who shares practical advice, emphasising the importance of hydration, vocal warm-ups, and understanding how to maintain your natural voice during recordings.

We chat about how to create a supportive environment for guests, including sending warm-up exercises and providing clear information about the podcast format.

Whether you're just starting your podcast journey or looking to improve your skills, this conversation offers essential insights to help you engage confidently with your audience.

Takeaways:

• Hydration is crucial for vocal health; drink plenty of water throughout the day.
• Avoid irritating foods that irritate you to keep your voice clear and strong.
• Warming up your voice with exercises can greatly improve your podcast performance.
• Preparation is key; know your format and communicate details to alleviate guest nerves.
• Encourage guests to embrace their natural voice and not to stress about perfection.
• Using tongue twisters can help with articulation and reduce stumbling over words.

Recommended Extra listening!

How to make an impact on LinkedIn with Elaine Walsh-McGrath

Warm up your voice with Nic Redman

About Hannah

Hannah is a Singing Teacher, Voice Coach, Vocal Health First Aider, Choir Leader and Workshop Facilitator, working with both the spoken and sung voice. She is also a performer, working with bands, chamber choirs and as a solo artist singing jazz, musicals and pop hits from the last 100 years.

On the singing side, Hannah works with all ages and abilities, across a variety of genres, whether working towards exams, performances or just for the love of singing!

Her spoken voice clients are mostly women, working in industries where they have to talk a lot! Teachers, lawyers, actors, and business owners, and even a couple of podcasters! Helping to elevate your natural voice enabling you to engage with your audience with confidence and conviction.

Ms Hannah Sings - Helping you LOVE the sound of your own voice!

Website | Linktree | Book a session | Subscribe to Newsletter

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

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You can leave one here

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LinkedIn | Website

Want to start a podcast, but not sure where to start?...

➡️ How to streamline your podcast outreach with automation.

In this week's episode, we look at effective tactics for automating the guest outreach process, allowing podcasters to save time and reduce overwhelm. Khadirah, a marketing automation and systems engineer, shares her insights on using marketing CRMs and podcast directories to streamline the guest booking process.

Khadirah emphasises the importance of personalisation in outreach emails, ensuring that potential guests feel valued and recognised.

She shares her method of finding relevant podcasts using specific keywords and listening to a few episodes to ensure a good fit.

Takeaways:

• Automation tools can significantly streamline the process of securing guests for your podcast.
• Personalised outreach emails are more effective than generic ones for podcast guest invitations.
• Utilising a marketing CRM helps automate follow-ups and keep track of potential guests.
• Keyword optimisation in your podcast title and descriptions is crucial for discoverability.
• Using AI tools can enhance your title creation process by generating ideas from transcripts.
• Integrating podcast directories with your CRM through tools like Zapier simplifies guest management.

About Khadirah

Khadirah Muhammad is a Marketing Automation & Systems Engineer and CEO of The Alliance for Business Excellence. Her ultimate passion is to help service providers leverage systems and automation so they can gain back 500 hours of their time without feeling overwhelmed with tech using her 4C Method.

Facebook: https://www.facebook.com/groups/allianceforbusiness

Instagram: https://www.instagram.com/khadirahsmuhammad/

TikTok: https://www.tiktok.com/@khadirahsmuhammad

YouTube: https://www.youtube.com/c/KhadirahMuhammad

LinkedIn: https://www.linkedin.com/in/khadirah/

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

➡️ Are you looking to grow your business and connect with your audience in a meaningful way?

In this episode, we explore the world of ethical marketing and how it can transform your podcast and business practices.

I'm joined by Chrysa Sto, a seasoned podcast consultant and manager for ethical and eco-conscious service businesses. Chrysa shares her insights on implementing ethical marketing principles in podcasting and beyond.

What is Ethical Marketing?

Discover the core principles of ethical marketing:

• Transparency in your campaigns and communications
• Putting your audience's needs first
• Avoiding pushy or manipulative tactics

Learn why these principles are crucial for building trust and long-term relationships with your listeners and customers.

Implementing Ethical Marketing in Your Podcast

Chrysa offers practical tips for integrating ethical marketing into your podcast, including:

• Crafting thoughtful ad placements
• Creating authentic, value-driven content
• Using clear, honest language in your promotions
• 
  

Ethical Marketing Challenges and Solutions

We discuss common ethical marketing challenges podcasters face and provide actionable solutions:

• Balancing promotion with valuable content
• Avoiding misleading "live" workshop claims
• Crafting genuine, non-pushy sales messages

Key Takeaways for Ethical Podcast Marketing

• Be transparent: Clearly communicate what your audience can expect
• Prioritise human connection: Focus on building relationships over quick sales
• Use AI responsibly: Ensure AI-generated content aligns with your authentic voice

By embracing these ethical marketing principles, you'll create a podcast that not only grows your business but also genuinely serves your audience.

Connect with Chrysa:

https://chrysastoiloudi.com/

https://www.linkedin.com/in/chrysasto/

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

➡️ Discover the transformative power of podcasting for your business

➡️ Learn from Beverley Densham, Mindfulness Pilates teacher and podcast host

➡️ Explore the benefits of integrating mindfulness into your daily routine

In this episode, I chat with Beverley Densham, an inspiring Mindfulness Pilates teacher, author, and host of the Mindfulness Pilates podcast. Beverley shares her journey of starting her podcast in December 2020, the challenges she faced, and the incredible benefits it has brought to her business and clients.

Bev shares how her podcast allows her to provide valuable content to both potential and current clients, offering in-depth insights into various topics related to back pain, mental health, and overall well-being. She also discusses the importance of having guests on her show and how it enriches the content and provides a variety of perspectives.

As a bonus for you, Bev shares a relaxing mindfulness breathing exercise to help you de-stress and recharge, making it a perfect tool for busy entrepreneurs.

About Bev

Beverley Densham is a mindfulness Pilates teacher of over 26 years & Author. She graduated from the University of Brighton with a degree in Sports Science. She had successful Pilates Studios in Hertfordshire for 16 years then re-located to Dorset by the sea, her happy place.

She now teaches Mindfulness Pilates online on Zoom with meditation, mindset, journaling & positive affirmations. Helping reduce back pain to feel good & to be stronger in body & mind. She also teaches stress management and wellbeing workshops and programmes.

She is the host of the Mindfulness Pilates podcast & also teaches the working through stress to calm workshops & classes for law firms, corporate, teachers and schools.

The Stress to Calm series of books are for stress management, better mental health & well-being with co-Author Janey Lee Grace.

Feel stronger, happy and calm

Connect with Bev:

Facebook: https://www.facebook.com/beverleymdensham/

LinkedIn: https://www.linkedin.com/in/beverley-densham

Instagram: http://instagram.com/beverley_densham

Podcast: Back pain relief, what a relief with Rachael Botfield: https://www.pilatestofeelgood.com/podcasts-1/back-pain-relief-what-a-relief-with-rachael-botfield

Stress to calm in 7 minutes for lawyers: https://amzn.eu/d/0dllqzLZ

Stress to calm in 7 minutes for teachers https://amzn.eu/d/0aGFDXyW

Stress to calm in 7 minutes for nurses https://amzn.eu/d/08ikZcZk

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

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If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

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You can find me on:

Welcome to Season 4!

➡️ Show your face and make a difference

➡️ Build trust with authentic images

➡️ Connect with your audience through branding and photography

In this episode, we dive into the importance of showing your face in your brand and how it can make a significant impact. My guest, Aga Mortlock, a passionate brand photographer, shares her journey and expertise in creating authentic, standout images that are crucial for your brand experience.

Aga discusses the evolution of her career from fashion and commercial photography to finding her true calling in brand photography. She emphasises the importance of visibility, the know-like-trust factor, and how personalised brand photos can capture the true essence of your business.

About Aga Mortlock

Aga is a dedicated brand photographer with over 20 years of experience. She specializes in creating bespoke images that reflect the unique personality and passion of her clients. Aga works with business owners to help them connect with their audience through authentic and engaging photography.

Website

Instagram

Facebook

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

Hello everyone!

Season 4 of this podcast is coming in September! I'd love to share with you what's coming up...

I'll be talking with podcast hosts and experts to bring you the insights and advice you need to help launch and manage your podcast for your business.

We're going to cover why it's important to show your face for your podcast and your business with brand photographer Aga Mortlock, insights with Bev Densham on how her mindfulness pilates podcast helps her business and her clients and what automation tactics you can use in your business to guest on other podcasts with Khadira Muhammed.

Later on in the series, we'll look at the art of creating hooks, preparing for voice and dealing with nerves when recording and do show notes really matter?

I'm excited to share these episodes with you and hope that they help you with your podcast.

See you soon!

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

That's a wrap on Season 3!

I'm taking a break over the summer to take a break from recording and plan for season 4!

See you in September for new episodes!

Check out Sharon Louca's podcast

Check out Showing Up Solo with Hannah McCormick

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!