Show notes play a crucial role in enhancing your podcast's SEO and discoverability, and in today's episode, Sarah and I look into their importance and how to optimise them effectively.

We talk about the differences between show notes on your website and the descriptions you post in podcast directories and the need for a tailored approach for each platform.

Sarah shares valuable tools for keyword research, such as Google Trends and Answer the Public, which can help you create content that resonates with your audience and rank well on search engines.

We also cover practical tips, including the use of timestamps, key takeaways, and FAQs to enrich show notes and improve user experience.

Takeaways:

• Show notes serve as a crucial tool for SEO, enhancing discoverability and engagement.
• Utilising keyword research can significantly improve your podcast episode's visibility on search engines.
• Incorporating a transcript on your website aids accessibility and helps Google understand your content better.
• Using engaging headlines and hooks in show notes can entice listeners to tune in.
• Adding FAQs related to your episode topic can enhance user experience and provide additional value.
• Implementing timestamps in show notes allows listeners to navigate directly to the content they find most interesting.

Tools referenced in this episode by Sarah:

• google.com/trends
• ask.com/
• crazyegg.com
• microsoft.com/clarity
• google.com/webmasters/tools/core-web-vitals

About Sarah

Sarah is a freelancer digital marketing consultant, and podcast producer and coach, who owns a recording studio in Worcester called Lyrebird Studios. She has over 10 years experience in digital marketing, specialising in search engine optimisation (SEO), working both in-house and agency side. She first caught the podcasting bug in 2018, and since then has launched, grown, and monetised a total of 4 podcasts, with The SEO Mindset being her most recent one. Sarah is also an international speaker, awards judge, mentor, book co-author, and co-founder of the West Midlands Podcasting Club.

Website | Lyrebird Studio Worcester | The SEO Mindset Podcast

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LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear

➡️ Looking to enhance your podcasting experience?

➡️ Warm your voice up and feel more confident?

This episode is packed with invaluable tips on preparing for solo episodes and easing the nerves of guests.

I'm joined by voice coach Hannah, who shares practical advice, emphasising the importance of hydration, vocal warm-ups, and understanding how to maintain your natural voice during recordings.

We chat about how to create a supportive environment for guests, including sending warm-up exercises and providing clear information about the podcast format.

Whether you're just starting your podcast journey or looking to improve your skills, this conversation offers essential insights to help you engage confidently with your audience.

Takeaways:

• Hydration is crucial for vocal health; drink plenty of water throughout the day.
• Avoid irritating foods that irritate you to keep your voice clear and strong.
• Warming up your voice with exercises can greatly improve your podcast performance.
• Preparation is key; know your format and communicate details to alleviate guest nerves.
• Encourage guests to embrace their natural voice and not to stress about perfection.
• Using tongue twisters can help with articulation and reduce stumbling over words.

Recommended Extra listening!

How to make an impact on LinkedIn with Elaine Walsh-McGrath

Warm up your voice with Nic Redman

About Hannah

Hannah is a Singing Teacher, Voice Coach, Vocal Health First Aider, Choir Leader and Workshop Facilitator, working with both the spoken and sung voice. She is also a performer, working with bands, chamber choirs and as a solo artist singing jazz, musicals and pop hits from the last 100 years.

On the singing side, Hannah works with all ages and abilities, across a variety of genres, whether working towards exams, performances or just for the love of singing!

Her spoken voice clients are mostly women, working in industries where they have to talk a lot! Teachers, lawyers, actors, and business owners, and even a couple of podcasters! Helping to elevate your natural voice enabling you to engage with your audience with confidence and conviction.

Ms Hannah Sings - Helping you LOVE the sound of your own voice!

Website | Linktree | Book a session | Subscribe to Newsletter

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start?...

➡️ How to streamline your podcast outreach with automation.

In this week's episode, we look at effective tactics for automating the guest outreach process, allowing podcasters to save time and reduce overwhelm. Khadirah, a marketing automation and systems engineer, shares her insights on using marketing CRMs and podcast directories to streamline the guest booking process.

Khadirah emphasises the importance of personalisation in outreach emails, ensuring that potential guests feel valued and recognised.

She shares her method of finding relevant podcasts using specific keywords and listening to a few episodes to ensure a good fit.

Takeaways:

• Automation tools can significantly streamline the process of securing guests for your podcast.
• Personalised outreach emails are more effective than generic ones for podcast guest invitations.
• Utilising a marketing CRM helps automate follow-ups and keep track of potential guests.
• Keyword optimisation in your podcast title and descriptions is crucial for discoverability.
• Using AI tools can enhance your title creation process by generating ideas from transcripts.
• Integrating podcast directories with your CRM through tools like Zapier simplifies guest management.

About Khadirah

Khadirah Muhammad is a Marketing Automation & Systems Engineer and CEO of The Alliance for Business Excellence. Her ultimate passion is to help service providers leverage systems and automation so they can gain back 500 hours of their time without feeling overwhelmed with tech using her 4C Method.

Facebook: https://www.facebook.com/groups/allianceforbusiness

Instagram: https://www.instagram.com/khadirahsmuhammad/

TikTok: https://www.tiktok.com/@khadirahsmuhammad

YouTube: https://www.youtube.com/c/KhadirahMuhammad

LinkedIn: https://www.linkedin.com/in/khadirah/

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!