Spotify had a big month with lot of updates and new features. They even partnered with Netflix to have exclusive video rights to Jay Shetty's On Purpose podcast.
In addition, YouTube rolled out some podcast features for premium users, we found out a task force has been tasked with defining podcasts, and a new analytics tool has just launched.

News Articles

• https://creators.spotify.com/resources/news/plays-analytics-updates

• https://newsroom.spotify.com/2026-05-27/podcast-clips-save-share-moments/

• https://variety.com/2026/digital/news/spotify-bans-ai-generated-podcasts-impersonate-verified-badges-1236752944/

• https://newsroom.spotify.com/2026-05-21/studio-by-spotify-labs-launch/

• https://variety.com/2026/digital/news/jay-shetty-on-purpose-netflix-spotify-podcast-deal-1236759705/

• https://www.hollywoodreporter.com/business/digital/netflix-iheartmedia-martha-stewart-kate-hudson-1236622094/

• https://www.hollywoodreporter.com/business/digital/siriusxm-conan-obrien-trevor-noah-podcasts-tubi-1236610492/

• https://blog.youtube/news-and-events/new-youtube-premium-features-podcast-fans/

• https://www.hollywoodreporter.com/business/digital/podcast-industry-taskforce-forms-1236606033/

Resourse

• https://youtu.be/WxBIhhroe_Q

Tool of the Month: Bumper

• https://wearebumper.com

Connect with me

• Threads: https://www.threads.com/@thejacobgooden

• Instagram: https://www.instagram.com/thejacobgooden/

• YouTube:https://www.youtube.com/@thejacobgooden

My Other Podcast: Ex-Homeschoolers Club

• Podcast: https://creators.spotify.com/pod/profile/exhsclub/

• YouTube: @Ex-HomeschoolersClub

• Newsletter: https://exhsclub.beehiiv.com/

• Instagram: https://www.instagram.com/exhsclub

Tools and Services I Recommend (some of these are affiliate links)

• Descript: https://get.descript.com/kwut2jvywz7o

• Captivate: https://fas.st/t/6SePhFDC

• Uppbeat: https://share.uppbeat.io/luuq8fyfboom

• Castmagic: https://get.castmagic.io/v3lgk8p9ts49

• ElevenLabs: https://try.elevenlabs.io/d4wruowv22n6

Chapters
00:00 Spotify News Roundup and Tools Deep Dive
00:22 Analytics Updates on Spotify for Creators
02:53 Spotify Rolls Out Podcast Clips Maker
03:48 Spotify Bans AI-Generated Podcasts & Adds Verification Badges
04:55 Studio by Spotify Labs
05:57 More Video Podcasts Are Coming To Streaming
08:19 YouTube Premium Adds Podcast Features
11:15 What Is A Podcast?
12:34 Is Podcasting Cooked? (Resource from The Podcast Show London)
13:57 Tool of the Month: Bumper
15:02 Closing

In this episode of the Podcast Industry Brief, we take a look at the biggest trends shaping the future of podcasting — and one thing is becoming crystal clear: video podcasting is no longer optional for many creators.Jacob explores new research showing that 20% of global internet users are now watching video podcasts, why YouTube continues to dominate the space, and how platforms like Spotify, Apple Podcasts, Netflix, and Amazon are all racing to catch up. He also dives into the rise of AI-generated podcasts, the ethics of AI disclosure in content creation, YouTube’s push into television-style programming, and the growing battle for podcast discoverability.Plus, Jacob covers major updates from Spotify for Creators, Apple Podcasts video support, Substack’s new recording studio, and a fascinating new discovery tool called Podspun.*Articles*• https://www.thestreamingwars.tv/insights/video-podcasts-reach-20-of-internet-users-as-youtube-extends-its-engagement-lead/• https://creators.spotify.com/resources/news/expanding-video-partners-and-platforms• https://shouldidisclose.ai/about.html• https://blog.youtube/news-and-events/brandcast-2026-highlights/• https://blog.youtube/news-and-events/new-youtube-series-2026/• https://www.clawcast.dev• https://www.theverge.com/entertainment/908339/spotify-prompted-playlists-podcasts• https://variety.com/2026/digital/news/iheartmedia-siriusxm-merger-talks-azoff-apollo-advising-1236730151/• https://www.instagram.com/p/DXc4pj8D_VQ/?img_index=1&igsh=MWt0ZDkyOGU4NWd4aQ%3D%3D• https://podcasters.apple.com/partner-search• https://on.substack.com/p/introducing-the-substack-recording*Tool of the Month*• Podspun: https://podspun.com• Try my Podspun for the Ex-Homeschoolers Club: https://podspun.com/@Ex-HomeschoolersClub*Connect with me*• Threads: https://www.threads.com/@thejacobgooden• Instagram: https://www.instagram.com/thejacobgooden/• YouTube:https://www.youtube.com/@thejacobgooden• Newsletter: TBD*My Other Podcast: Ex-Homeschoolers Club*• Podcast: https://creators.spotify.com/pod/profile/exhsclub/ • YouTube: @Ex-HomeschoolersClub • Newsletter: https://exhsclub.beehiiv.com/• Instagram: https://www.instagram.com/exhsclub*Chapters*00:00 Podcast Industry Brief: Video Podcasting Trends00:18 Video Podcasts Reach 20% Of Internet Users 05:58 Spotify for Creators Has New Video Features 07:46 Amazon Alexa+ AI Generated Podcasts10:04 ClawCast for your AI Agent11:10 Should Podcasts Disclose Their AI Usage13:48 YouTube Brandcast17:22 Spotify Prompted Playlists19:21 Crooked Media 20:01 Apple Podcast Video Is Live20:36 Substack Recording Studio21:42 Tool of the Month: Podspun23:37 Closing

This week on the Podcast Industry Brief, we cover the shut down of the Wondery Podcast App and Wondery+, the expansion of Audacy’s YouTube distribution tools, and Crooked Media’s new television deal with MS NOW. We also dive into TikTok’s launch of its first exclusive full-length podcast, iHeart Media's "State of Podcasting 2026" report showing record-high listener trust, and new software updates from iOS, PodPage, and PocketCasts.

Timestamps

00:00 Here's What You Missed

00:22 Wondery Podcast App and Wondery+ Are Shutting Down

01:13 Audacy Creator Labs is Adding YouTube Distribution

02:22 Pod Save America is Coming to Television

03:09 TikTok has Launched Exclusive Podcast

04:42 Supreme x Shure Microphone Collab

05:18 iHeart Media - State of Podcasting 2026

09:00 iOS 26 has a New Audio Recording Feature

10:01 PodPage Will Migrate Your WordPress Website

10:54 New Features on PocketCast

12:57 Did I Miss Anything?

Links to Articles

• Wondery App and Wondery+ are shutting down: https://variety.com/2026/digital/news/amazon-shutting-down-wondery-app-wondery-plus-1236678387/
• Audible expands subscriptions to include Wondery shows: https://podnews.net/press-release/audible-standard-plan
• Audacy adds ability to upload podcast directly to YouTube: https://podnews.net/press-release/audacy-creators-youtube
• Crooked Media is coming to MS NOW: https://www.hollywoodreporter.com/business/digital/ms-now-crooked-media-pod-save-america-tv-1236507197/
• TikTok Launches Exclusive Podcast: https://www.digitalmusicnews.com/2026/02/18/tiktok-podcasting-expansion-continues/
• Supreme x Shure Collab: https://supreme.com/previews/springsummer2026/all/36?=supreme-shure-mv7-microphone-22&back=all
• iHeart Media State of Podcasting 2026: https://www.iheartmedia.com/advertise/insights/articles/the-state-of-podcasting
• Magellan AI - Top Podcast Advertisers: https://www.magellan.ai/research/top-podcast-advertisers
• iOS 26 Audio Updates: https://www.macrumors.com/2026/02/17/ios-26-4-beta-tidbits/
• PodPage Will Migrate Your Wordpress Site: https://www.podpage.com/wordpress-migration/

Connect with me

• Threads: https://www.threads.com/@thejacobgooden
• Instagram: https://www.instagram.com/thejacobgooden/
• YouTube:https://www.youtube.com/@thejacobgooden
• Newsletter: TBD

Tools and Services I Recommend (some of these are affiliate links)

• Descript: https://get.descript.com/kwut2jvywz7o
• Captivate: https://fas.st/t/6SePhFDC
• Uppbeat: https://share.uppbeat.io/luuq8fyfboom
• Castmagic: https://get.castmagic.io/v3lgk8p9ts49
• ElevenLabs: https://try.elevenlabs.io/d4wruowv22n6