『Podcast Growth Tools: Turn Listeners Into Paying Customers with Podcast Marketing Strategies for Female Entrepreneurs』のカバーアート

Podcast Growth Tools: Turn Listeners Into Paying Customers with Podcast Marketing Strategies for Female Entrepreneurs

Podcast Growth Tools: Turn Listeners Into Paying Customers with Podcast Marketing Strategies for Female Entrepreneurs

著者： Kylee Chandler Podcast Growth & Marketing Expert
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Podcast Growth Tools is a stategy-first, empowering podcast for established female podcasters who are ready to grow their audience and turn listeners into leads with proven strategies. Hosted by Kylee Chandler, a podcast growth strategist who has helped shows like Amy Porterfield's Online Marketing Made Easy grow to over 1 million downloads per month, this show delivers proven strategies, marketing tools, and real-world examples so you can finally connect your podcast to true business growth. She's also supported clients like Cathy Heller, and countless others. If you’re feeling like your podcast is siloed in your business, struggling to convert listeners into email subscribers, or wondering why downloads aren’t translating into revenue, this podcast meets you where you are—with actionable growth strategies, industry insights, and expert interviews. Whether you’re navigating content planning, lead generation, or monetization, each episode is designed to help you take intentional steps that grow both your show and your bottom line. With nearly a decade of experience in the podcasting industry, Kylee pulls back the curtain on what really works—sharing the exact strategies she’s used to help top entrepreneurs generate 20k+ leads, grow podcast audiences by 200%+, and build funnels that actually convert. What you’ll hear: - Step-by-step marketing strategies to grow podcast downloads and your email list - Proven podcast-centric funnel tactics that turn listeners into paying customers - Expert interviews with industry leaders sharing their playbooks for podcast success If you’re asking the following questions, you’re in the right place: - How do I grow my podcast audience without burning out? - How do I turn listeners into email subscribers and paying clients? - What podcast metrics actually matter for growth? - How do I finally connect my podcast to real revenue? This is the podcast for you when you’re ready to stop chasing vanity metrics and start building a podcast that fuels your business. Tune in to Podcast Growth Tools and take the next step toward turning your show into your #1 growth engine.Kylee Chandler マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Episode 77: How She Grew Her Podcast Downloads 43% in 3 Months with Simple Strategies with Kellie Lupsha

    Episode 77: How She Grew Her Podcast Downloads 43% in 3 Months with Simple Strategies with Kellie Lupsha
    2026/07/14
    What if a few micro tweaks could grow your podcast by 43% in three months without a heavy lift? That is exactly what happened for my guest Kellie Lupsha, and in this episode she is sharing everything she did.Kellie is the host of Thriving in Midlife, a former physical therapist turned entrepreneur who helps women navigate their 40s, 50s, and beyond through health optimization and wellness. She publishes two episodes a week, runs a women's membership and an intensive 12-week program, and recently built two quiz funnels that completely changed what she knows about her audience.Kellie was one of my students in my beta mastermind, and she is one of the best implementers I have ever worked with. After making small, strategic changes to her podcast titles, descriptions, and show notes, she saw 43% growth in downloads in just three months. Then she switched to Captivate, applied everything she had learned about SEO, and matched four years of total downloads in just four months.In this episode of Podcast Growth Tools, Kellie shares the exact changes she made, what surprised her most about her quiz data, how she manages two episodes per week without burning out, why her first membership failed and how it led her to build a better podcast, and her honest advice for anyone wondering whether podcasting is worth the long game commitment.Here's a glance to the episode:How Kellie grew her podcast downloads by 43% in three months through micro tweaksHow she matched four years of total downloads in just four months after switching platforms and optimizing for SEOThe two biggest needle movers: SEO-optimized titles and quiz funnelsWhy her quiz data surprised her and told her exactly who to create content forHow she built two new quizzes after learning the process (one product-based, one for audience segmentation)Why quizzes outperform traditional PDF lead magnets for driving email opt-insHow she publishes two podcast episodes per week with minimal editing and a VAWhy her first $19 membership failed and what it taught her about what her audience actually wantedWhy raw, unpolished podcast content is connecting with female audiences more than everHer strategy for finding and vetting guests through relationships instead of cold pitchesWhy building an email list from day one is the number one thing she wishes she had done soonerHer advice for anyone thinking about starting a podcast: the 10-episode test"It is never crowded because nobody is in your space"Timestamps:4:00: How she started podcasting during COVID and let the show evolve6:35: Why her first $19 membership failed and what it taught her7:30: How she realized her audience wanted conversations, not courses8:45: Letting your podcast name and format change without fear9:15: How she publishes two episodes per week10:05: Batching content, minimal editing, and hiring a VA12:05: Why raw and real content is winning with female audiences16:05: How her podcast feeds into her business16:30: Why she never looked at her analytics before the mastermind17:15: Her goal to guest on more podcasts in 202618:05: Finding and vetting guests through relationships21:30: Creating content from program questions and real life experiences25:00: Why two or three conversations give you your best episode topics27:05: The two biggest aha moments from the mastermind27:25: SEO in podcast titles and show notes28:05: Why quizzes outperform traditional lead magnets28:30: How her first quiz drove leads and what she learned29:00: Building two new quizzes30:05: The quiz data surprise: what she expected vs. what happened31:05: How the quiz told her exactly who to create content for32:55: Why the curated quiz experience creates raving fans34:25: The growth results: 43% in three months, four years of downloads in four months36:05: Why monthly analytics tracking is now part of her workflow36:25: Advice for anyone thinking about starting a podcast37:00: The 10-episode test38:25: It is never crowded because nobody is in your spaceYour Next StepsIf you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at: www.podcastmarketinghub.com/subscribeTake the Podcast Growth Quiz: www.podcastmarketinghub.com/quizMentioned in This Episode Full Show Notes and Blog PostConnect with KelliePodcast: Thriving in Midlife (available on all major podcast apps)Instagram: @kellielupshaConnect with KyleeWebsite: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandlerLet's Connect!Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at @thepodcastmarketinghub.
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    42 分
  • Episode 76: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 2

    Episode 76: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 2
    2026/06/30
    You have already audited and optimized your back catalog. Now it is time to turn all of that content into things that actually grow your email list, generate leads, and bring in revenue without recording a single new episode.In Part 1 of this series, we covered auditing your catalog, optimizing underperformers, updating show notes, strategic re-airs, and creating curated listening paths. Today in Part 2, I am walking you through five creative strategies that take the content you have already created and turn it into a system that works for your business on repeat.Most of these strategies can be set up in an afternoon or a weekend. They are not complicated. And they will continue to work for you for months. This is what it looks like when your podcast becomes the cornerstone of your marketing.Here's a glance to the episode:Strategy 1: Episode BundlesHow to bundle your best episodes by topic and gate them behind an email opt-inWhy the curation is the value even when the episodes are already freeHow to align your bundles with your paid offers so you grow your list with the right peopleAdding a PDF guide or checklist to make the bundle feel more substantialStrategy 2: Podcast-Centric Quiz FunnelsHow a quiz segments your audience and points them to personalized episode bundlesReal results: 15,000 leads with Amy Porterfield, 2,000+ with Cathy Heller, 10,000+ for Savannah in less than a yearHow quiz data tells you what episodes to create, what offers to build, and where the gaps areThe 6-Week Quiz Creation Blitz waitlist (coming late fall/early winter)Strategy 3: Best-Of Compilations and Start-Here PlaylistsHow to clip together your top moments into a best-of episodeTurning clips into short-form social contentCreating a start-here playlist that gives new listeners a clear entry pointStrategy 4: Private Podcast ExperiencesHow a private podcast works as a lead magnet, a bonus, or a paid productThe case for public bundles vs. private podcasts (and when each makes sense)How Megan Yelaney uses Hello Audio for her Main Character Energy private podcastHow to charge $27 to $47 for a curated private podcast series built from content you already haveStrategy 5: Using Your Back Catalog as an FAQ and Authority ToolCreating an FAQ page that links to specific episodesKeeping a running "send this episode" list on your phoneReferencing your own episodes in new content to drive downloads on older episodesWhy every time you point someone to an episode you are boosting downloads, building trust, and saving timeThe Full Series Recap (11 Strategies Across Both Parts):Audit your back catalogOptimize underperforming episodesUpdate blog-style show notesStrategic re-airsCurated listening pathsTrack which episodes drive action with Google AnalyticsTopic-specific episode bundlesPodcast-centric quiz funnelsBest-of compilations and start-here playlistsPrivate podcast experiencesBack catalog as an FAQ and authority toolTimestamps:01:30: Strategy 1: Creating episode bundles gated behind an opt-in02:30: Why someone would give you their email for content that is already free03:45: How to align your bundles with your paid offers04:15: Adding a PDF guide or checklist to make the bundle feel more substantial04:35: Strategy 2: Building a podcast-centric quiz funnel05:00: The 6-Week Quiz Creation Blitz (waitlist open now)07:00: How a quiz connects to your back catalog with personalized bundles and playlists07:40: Real quiz results: how data from your quiz shapes your content and your offers08:55: Why treating your podcast like a product changes everything09:05: Strategy 3: Clipping together your top-performing content09:45: Best-of compilation episodes (and who does this well)10:25: Turning clips into short-form social content10:35: Creating a start-here playlist for brand new listeners11:25: Strategy 4: Reworking your best content into a private podcast experience12:00: The case for bundles vs. private podcasts (and when each makes sense)12:35: How to use Hello Audio for a private podcast13:55: Using a private podcast as a lead magnet, a bonus, or a paid product14:20: Strategy 5: Using your back catalog as an FAQ and authority tool15:00: Creating an FAQ page that links to specific episodes15:30: Keeping a running "send this episode" list15:50: Referencing your own episodes in new content16:50: Bringing the full series home: 11 strategies across both parts17:45: Pick one and start this monthYour Next StepsIf you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at:www.podcastmarketinghub.com/subscribeWant to build a podcast-centric quiz? Get on the waitlist for the 6-Week Quiz Creation Blitz:www.podcastmarketinghub.com/quizblitzwaitlistTake the Podcast Growth Quiz: www.podcastmarketinghub.com/quizResources and LinksMentioned in This EpisodePart 1: How to Activate Your Back CatalogEpisode 73: How to Create Your Authority Stamp with Megan Yelaney6-Week Quiz Creation Blitz ...
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    22 分
  • Episode 75: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 1

    Episode 75: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 1
    2026/06/16
    When was the last time you actually did anything with your old podcast episodes after they went live? If the answer is never, you are sitting on a goldmine and you do not even know it.In this episode of Podcast Growth Tools, I am walking you through five strategies to audit, optimize, and reactivate your podcast back catalog so it starts working for your business again. Every episode you have ever published has the potential to grow your email list, bring in new listeners, and drive people to your offers. But most podcasters publish an episode, promote it once, and never touch it again.This is Part 1 of a two-part series. Today is the strategic foundation: auditing your data, optimizing what is underperforming, and setting everything up. In Part 2, we are turning your back catalog into podcast bundles, quizzes, private podcast experiences, freebies, and more.Even if you only have 15 or 20 episodes, listen in. You are at an advantage because you can start thinking ahead about how every episode you create today will work for you months and years from now.🔑Here's a glance to the episode:Step 1: Audit Your Back CatalogHow to identify your top 10 evergreen winners and your bottom 10 underperformersHow to find patterns in your data (solo vs. interviews, topics, episode length)Which platforms to pull your analytics from for the most complete pictureHow to use Google Analytics to see which episodes are driving action on your websiteStep 2: Optimize Your Underperforming EpisodesWhy great content with bad packaging gets ignoredBefore and after example: "My thoughts on making money" vs. a keyword-rich titleHow to rework descriptions for SEO discoverability on Apple Podcasts and SpotifyReal results: episodes going from 30 downloads to 150-200 just from a title and description changeStep 3: Update Your Blog-Style Show NotesHow to add internal links between episodes to keep people on your websiteWhy you need to refresh old CTAs with your current offersHow to turn thin show notes into full blog posts that Google can indexStep 4: Strategic Re-AirsHow to record a fresh intro and updated CTA for a republished episodeThree use cases: launch weeks, maternity leave, and seasonal relevanceWhy this is not secretly recycling content but being intentional about itStep 5: Create a Curated Listening PathThe five-episode framework: awareness, deeper dive, possibility, quick win, CTAHow to turn your back catalog into a sales funnelThree ways to deliver it: bundles, re-releases on your feed, or private podcastsHow to use the listening path on sales pages, in DMs, and in email sequencesTimestamps:01:50: Part 1 of a two-part series: the strategic foundation03:15: Step 1: Audit your back catalog04:50: How to identify your top 10 evergreen winners05:15: Why you need to look at your bottom 10 (this is where the opportunities hide)05:40: Finding patterns: solo vs. interviews, topics, episode length06:30: Which platforms to pull your data from07:00: How to check which episodes are driving action (Google Analytics, quiz opt-ins, website traffic)08:00: Step 2: Optimize your underperforming episodes08:50: Why great content with bad packaging gets ignored09:10: Before and after: "My thoughts on making money" vs. a keyword-rich title09:55: Reworking your episode descriptions for SEO10:30: Adding tags and keywords in your hosting platform11:00: Why this is the lowest effort, highest reward thing you can do11:10: Real results: episodes going from 30 downloads to 150-200 just from a title and description change11:20: Step 3: Update your blog-style show notes on your website12:15: Adding internal links between episodes12:45: Refreshing old CTAs with current offers13:25: Beefing up thin show notes into full blog posts14:05: Step 4: Strategic re-airs14:45: How to record a fresh intro and updated CTA15:15: Three use cases: launch weeks, maternity leave, and seasonal relevance16:30: Step 5: Creating a curated listening path17:00: The five-episode listening path framework18:35: How to use the listening path on sales pages, in DMs, and in email sequences19:30: Three ways to deliver the listening path: bundles, re-releases, or private podcasts19:45: Recap and homework before Part 2Mentioned in This EpisodeJoin the newsletterTake the Podcast Growth QuizFull Show Notes and Blog PostConnect with KyleeWebsite: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandler💬 Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me.Part 2 drops in two weeks. Make sure you are subscribed so you do not miss it.
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    25 分
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