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  • 55. Why Every Coach I've Hired Had a Podcast

    55. Why Every Coach I've Hired Had a Podcast
    2026/07/15
    Every coach I have ever hired was because of their podcast. Not Instagram, not Threads. Even when I discovered someone through social media first, I always ended up at their show before I ever reached out.That is not a coincidence. Social media is full of content that could have come from anywhere, written by anyone, polished by a tool. But when you hear someone talking, working through a real thought, stumbling on a word and catching it, that is something AI cannot replicate, and your brain knows the difference even when you cannot explain why.A podcast is not a sales tool in the traditional sense, but something far more powerful because it shortens the distance between someone finding you and someone trusting you enough to invest in you.If you have been putting off starting a podcast because you are not sure enough people will listen, I want you to hear this episode first. You do not need thousands of listeners. You need a few of the right ones.If you are ready to build a podcast that creates that kind of trust from the start, you can learn more about working together at allisonnitsch.com/launchEpisode Blog Post🎧 FREE RESOURCEBefore You Hit Record - free private podcast series on what should be in place before you hit record on your first episode (and no, it’s not the tech).🎙️ WORK WITH ALLISONLaunch Your Podcast in 6 Weeks - There’s more to launching a podcast than the tech, we want to make sure it’s built to bring in the clientsMonthly Podcast Support - production + strategy support📲 CONNECTWebsite - allisonnitsch.comInstagram - @allisonnitsch Threads - follow here 🛠️ PODCAST/MARKETING TOOLS I USECaptivate - podcast hosting, 7-day free trialDescript - recording and editing Showit - website platform Flodesk - email marketing*Some links are affiliate links - I earn a small commission at no cost to you.Mentioned in this episode:Before You Hit RecordThe private podcast for business owners who already know they want a podcast and want to make sure they build one worth building. Inside you'll learn: -what needs to be in place first -mistakes that make podcasts feel like too much work -what a strategic launch looks like -how to know if you're ready http://allisonnitsch.com/start
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    10 分
  • 54. Your Old Podcast Episodes Are Still Making Sales

    54. Your Old Podcast Episodes Are Still Making Sales
    2026/07/08
    A client of mine took 13 months off from her podcast. No new episodes or promotion, nothing. When she came back, I pulled her numbers and she had 2,400 downloads in the time she was completely gone. One month alone had 500.That is exactly what I want to talk about today.There is this assumption that your podcast only works when you are actively working it, that if you are not recording or promoting, nothing is happening. But that is not how this works. Every episode you put out has a permanent home, a permanent URL, and it is sitting there right now being searched, found, and listened to by people you have never met.In this episode, I'm sharing what is happening between your episodes, why podcast content compounds in a way that social media simply cannot, and what that means for the trust that is building with listeners you do not even know exist yet. I also share my own experience of hiring a coach almost entirely because of her podcast, and why that story is exactly what is possible for you.Your podcast is working right now. The question is just how well it is built to do the job.Episode Blog Post💡 NOT SURE WHERE TO START?The Podcast Launch Blueprint — get my eyes on your business and walk away knowing exactly what your podcast should look like🎙️ WORK WITH ALLISONLaunch Your Podcast in 6 Weeks - done-for-you podcast launch, start to finishMonthly Podcast Support - production, strategy, and visibility support📲 CONNECTWebsite - allisonnitsch.comInstagram - @allisonnitsch Threads - follow here 🛠️ PODCAST/MARKETING TOOLS I USECaptivate - podcast hosting, 7-day free trialDescript - recording and editing Showit - website platform Flodesk - email marketing*Some links are affiliate links - I earn a small commission at no cost to you.Mentioned in this episode:Before You Hit RecordThe private podcast for business owners who already know they want a podcast and want to make sure they build one worth building. Inside you'll learn: -what needs to be in place first -mistakes that make podcasts feel like too much work -what a strategic launch looks like -how to know if you're ready http://allisonnitsch.com/start
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    12 分
  • 53. 3 Types of Podcasting That Replace Social Media

    53. 3 Types of Podcasting That Replace Social Media
    2026/07/01
    When we think about starting a podcast, we usually picture having our own show, going out every week, slowly building an audience. And that is a powerful strategy. But did you know it's only one piece of a much bigger picture?There are actually three types of podcasting, and when you understand how all three work together, you stop seeing podcasting as just a content strategy and start seeing it as a complete visibility system. One that can grow your email list, build deep trust with the right people, and put you in front of brand new audiences, all without a single daily post.In this episode, I'm walking you through all three: your own public podcast, private podcasting as a lead magnet, and podcast guesting. I'm breaking down what each one does, why each one works, and how they layer together into something that can genuinely replace your dependence on social media.You don't have to build all three at once. I didn't. But knowing they exist and how they fit together will change how you think about visibility entirely.Episode Blog Post💡 NOT SURE WHERE TO START?The Podcast Launch Blueprint — get my eyes on your business and walk away knowing exactly what your podcast should look like🎙️ WORK WITH ALLISONLaunch Your Podcast in 6 Weeks - done-for-you podcast launch, start to finishMonthly Podcast Support - production, strategy, and visibility support📲 CONNECTWebsite - allisonnitsch.comInstagram - @allisonnitsch Threads - follow here 🛠️ PODCAST/MARKETING TOOLS I USECaptivate - podcast hosting, 7-day free trialDescript - recording and editing Showit - website platform Flodesk - email marketing*Some links are affiliate links - I earn a small commission at no cost to you.Mentioned in this episode:Before You Hit RecordThe private podcast for business owners who already know they want a podcast and want to make sure they build one worth building. Inside you'll learn: -what needs to be in place first -mistakes that make podcasts feel like too much work -what a strategic launch looks like -how to know if you're ready http://allisonnitsch.com/start
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    9 分
  • 52. What the First 6 Weeks of a Podcast Launch Looks Like

    52. What the First 6 Weeks of a Podcast Launch Looks Like
    2026/06/24
    A lot of people will tell you launching a podcast is simple. Pick a name, record some episodes, upload to Apple and Spotify, hit publish. And technically, yes, that is how you launch a podcast. But there is a real difference between launching a podcast and launching one that is built to work for your business long term.In this episode, I'm taking you behind the scenes of the full six-week process I walk every launch client through, from the strategy conversations that happen before a single word goes into a microphone, all the way through launch day and the 30 days of support that follow. I'm explaining what happens each week, why each piece matters, and what gets skipped when someone just decides to figure it out later.If you've been wondering what a strategic podcast launch involves, or if you've heard me mention my process and wanted to know exactly what that looks like, this episode is for you.If you're ready to launch and want to talk through what this would look like for your specific business, you can learn more and get started at allisonnitsch.com/launchReady to see what your podcast could look like? Get your Podcast Launch BlueprintEpisode Blog PostRELATED EPISODES4 Questions to Ask Before You Start a Podcast ~ Ep. 50WORK WITH ALLISONLaunch a Podcast in 6 WeeksMonthly Podcast SupportCONNECTInstagram — @allisonnitschThreads — Follow hereWebsite — allisonnitsch.comPODCAST TOOLS I USEPodcast Hosting: Captivate — 7-day free trialRecording & Editing: DescriptWebsite: ShowitEmail Marketing: FlodeskSome links are affiliate links - I earn a small commission at no cost to you.Mentioned in this episode:Before You Hit RecordThe private podcast for business owners who already know they want a podcast and want to make sure they build one worth building. Inside you'll learn: -what needs to be in place first -mistakes that make podcasts feel like too much work -what a strategic launch looks like -how to know if you're ready http://allisonnitsch.com/start
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    12 分
  • 51. Why Social Media Can't Do What Your Podcast Can

    51. Why Social Media Can't Do What Your Podcast Can
    2026/06/17
    If you've been treating your podcast and your Instagram like they're basically doing the same job in different formats, this episode is going to shift how you think about your entire marketing strategy.Social media is a discovery tool. It was built for fast content, fast attention, and keeping people scrolling. And it is really good at that. But trust? The kind of trust that makes someone decide to hire you before they ever reach out? That is not what it was designed for, and asking it to do that job is where so much of the exhaustion comes from.In this episode, I share what social media is really built for, what your podcast does that Instagram simply cannot replicate, and why building that foundation with real intention before you launch matters more than most people realize.I also get pretty honest about my own complicated relationship with social media and why I finally gave myself permission to stop forcing it.If you have been told to just start a podcast and figure it out later, I want you to think carefully about that advice before you take it.Ready to see what your podcast could look like? Get your Podcast Launch BlueprintEpisode Blog PostRELATED EPISODESShould You Put Your Podcast on YouTube? Here’s What No One Tells You ~ Ep. 25WORK WITH ALLISONLaunch a Podcast in 6 WeeksMonthly Podcast SupportCONNECTInstagram — @allisonnitschThreads — Follow hereWebsite — allisonnitsch.comPODCAST TOOLS I USEPodcast Hosting: Captivate — 7-day free trialRecording & Editing: DescriptWebsite: ShowitEmail Marketing: FlodeskSome links are affiliate links - I earn a small commission at no cost to you.Mentioned in this episode:Before You Hit RecordThe private podcast for business owners who already know they want a podcast and want to make sure they build one worth building. Inside you'll learn: -what needs to be in place first -mistakes that make podcasts feel like too much work -what a strategic launch looks like -how to know if you're ready http://allisonnitsch.com/start
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    13 分
  • 50. 4 Questions to Ask Before You Start a Podcast

    50. 4 Questions to Ask Before You Start a Podcast
    2026/06/10
    If you're thinking about starting a podcast, the first question most people ask themselves is, "What should my first episode be about?" And I get it, you're excited, you want to get moving. But that's the wrong place to start, and jumping there without answering what comes before it is one of the biggest reasons new podcasts feel disconnected from the business behind them.In this episode, I'm asking you the four questions I go through with every single launch client before we ever talk about episode ideas, format, or titles. These are the questions that build the foundation of a podcast that works for your business. One that builds trust, attracts the right people, and gives your listener a clear next step every single time.And if you already have a show, these are just as worth revisiting before your next recording session.Grab something to write with because these questions are worth answering on paper, or in a Google Doc to reference back to.Ready to see what your podcast could look like? Get your Podcast Launch BlueprintRead the Blog PostWORK WITH ALLISONLaunch a Podcast in 6 WeeksMonthly Podcast SupportCONNECTInstagram — @allisonnitschThreads — Follow hereWebsite — allisonnitsch.comPODCAST TOOLS I USEPodcast Hosting: Captivate — 7-day free trialRecording & Editing: DescriptWebsite: ShowitEmail Marketing: FlodeskSome links are affiliate links - I earn a small commission at no cost to you.Mentioned in this episode:Before You Hit RecordThe private podcast for business owners who already know they want a podcast and want to make sure they build one worth building. Inside you'll learn: -what needs to be in place first -mistakes that make podcasts feel like too much work -what a strategic launch looks like -how to know if you're ready http://allisonnitsch.com/start
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    15 分
  • 49. Podcasting Doesn't Just Get You Clients (It Does Something More Powerful Than That)

    49. Podcasting Doesn't Just Get You Clients (It Does Something More Powerful Than That)
    2026/06/03

    Everyone says your podcast will get you clients. I’ve said it too. But I've been thinking about it differently lately, and I think what podcasting is really doing is something more powerful than that.

    If you've ever wondered why your podcast isn't bringing in clients yet, or why you launched with excitement and slowly started to lose steam, this episode is for you.

    In this episode, I'm sharing the reframe that changed everything about how I think about podcasting and why I believe it's the most honest and most powerful way to look at your show.

    In this episode:

    • Why "podcasting gets you clients" is not the complete story, and what it's doing instead
    • The difference between awareness and trust, and why that distinction matters more than your download count
    • The personal story that reminded me firsthand why podcasting is the most powerful trust-building tool available to us right now
    • Why how you launch matters just as much as whether you launch
    • What I am promising when I say I can help you launch your podcast the right way

    Ready to see what your podcast could look like? Get your Podcast Launch Blueprint

    WORK WITH ALLISON

    • Launch a Podcast in 6 Weeks
    • Monthly Podcast Support

    CONNECT

    • Instagram: @allisonnitsch
    • Threads: Follow here
    • Website: allisonnitsch.com

    PODCAST TOOLS I USE

    • Podcast Hosting: Captivate — 7-day free trial
    • Recording & Editing: Descript
    • Website: Showit
    • Email Marketing: Flodesk

    Some links are affiliate links - I earn a small commission at no cost to you.

    Mentioned in this episode:

    Before You Hit Record

    The private podcast for business owners who already know they want a podcast and want to make sure they build one worth building. Inside you'll learn: -what needs to be in place first -mistakes that make podcasts feel like too much work -what a strategic launch looks like -how to know if you're ready http://allisonnitsch.com/start
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    12 分
  • 48. Podcast Advice That Doesn’t Work for Business Owners

    48. Podcast Advice That Doesn’t Work for Business Owners
    2026/05/27

    A lot of podcast advice online sounds amazing… until you try to fit it into your real life.

    Record more.

    Repurpose everything.

    Batch 20 episodes.

    Be consistent everywhere.

    Sounds great in theory.

    But if you’re running a business, serving clients, managing life, and trying to stay visible… that kind of advice can start to feel impossible.

    In this episode, I’m talking about why so much podcast advice misses what business owners really need.

    We’re covering:

    • Why podcasting can start to feel harder than it should
    • The hidden workload most podcasters underestimate
    • What realistic podcast support should actually look like
    • Why monthly support is more than editing audio
    • The real ROI of a podcast that keeps showing up
    • How to build a podcast that fits your life and grows your business

    If your podcast feels like one more thing on your plate right now, this episode will help you see what needs to change.

    Podcasting should support your business… not compete with it.

    Episode Blog Post

    LET’S WORK TOGETHER
    • Launch a Podcast
    • Book a Podcast Audit
    • Monthly Podcast Support

    CONNECT WITH ALLISON:
    • Follow on Instagram - @allisonnitsch
    • Threads - Follow here
    • Website - allisonnitsch.com

    PODCAST RESOURCES:
    • Podcast Hosting: Captivate (7-day free trial with my affiliate link)
    • Referral Link for Descript
    • Website & Blog through Showit
    • Email Marketing with Flodesk

    *Some links shared may contain affiliate links in which I do receive a very small commission.

    Mentioned in this episode:

    Before You Hit Record

    The private podcast for business owners who already know they want a podcast and want to make sure they build one worth building. Inside you'll learn: -what needs to be in place first -mistakes that make podcasts feel like too much work -what a strategic launch looks like -how to know if you're ready http://allisonnitsch.com/start
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    13 分