Podcast Consumption in Germany - an overview of the ARD/ZDF online study
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Podcast Consumption in Germany - an overview of the ARD/ZDF online study
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This article examines podcast consumption trends in Germany based on the 2023 ARD/ZDF Online Study. Audio content, including radio, streaming, and podcasts, is extremely popular in Germany, with 81% of people listening daily. While traditional radio leads with 68% daily reach, digital audio formats like podcasts are growing, particularly among younger audiences (14-29). This younger demographic is driving podcast growth, with 13% listening daily. Spotify is a major player in the German podcast landscape, used by 36% monthly and 30% weekly. The study suggests that podcast publishers should focus on content strategies that appeal to younger audiences and leverage platforms like Spotify and YouTube for wider reach.
Extract from the Audiotiq (https://audiotiq.com/en/) blog article on the topic: https://audiotiq.com/en/podcast-consumption-in-germany/
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