2.2 billion dollars. That's how much money is expected to be spent on podcast advertising this year, in 2023. And if you're listening to this episode, you're probably expecting or hoping that a portion of that money makes it into your own pocket. Creating a great podcast ad is one thing, but figuring out where to put it in your podcast, that could make or break an advertising campaign. Today we're demystifying the world of mid-rolls, pre-rolls, and post-rolls.

Need some help creating ad spots for your podcast? Download the guide we use to create ads for our podcasts!

https://independentpodcast.network/training/what-to-consider-when-writing-ads-for-your-podcast

🎙️ Want more free podcast content? We’re always creating new content to help you launch and grow your podcast, and we give it to you for free. If you’re serious about podcasting and willing to do the work, you’ll have access to all the tools and resources you need to create a successful show.

https://independentpodcast.network/grow

😁 Ready to make money with your podcast? We'd love to partner with you! We'll format your podcast for digital ads and find the advertisers. We can even sell more than just podcast ads! Learn more here:

https://independentpodcast.network/money

Learn more about your ad choices. Visit megaphone.fm/adchoices