『Plugged In, Switched On.』のカバーアート

Plugged In, Switched On.

Plugged In, Switched On.

著者: Splendid Group
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The conversations that matter in B2B Tech marketing

Generated by Splendid Group

If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.

© 2026 Splendid Group
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  • Have you found your voice at work? 20 Great Answers with Altynai Saralaeva of Acronis
    2026/07/12

    Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Altynai, uncovering why agencies are a great place to start your marketing career, why Spotify wrapped is so inspiring and how she discovered the power of speaking up. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.


    The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Altynai Saralaeva:

    • Who have you learned the most from in your career?
    • What marketing tactics are you not doing anymore?
    • How do you deal with almost constant change?
    • What’s your secret weapon, as a marketer?

    Altynai Saralaeva has held several roles within leading organisations such as ATEED, UP Education, Megaphone Marketing and Oreta. These placements have enabled Altynai to develop not only specific Digital and Marketing industry experience but also valuable and transferable skill set in this fast-paced sector. Connect with Altynai on LinkedIn.

    Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.

    Thanks for listening!

    If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

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    39 分
  • Do you really want your marketing agency to tell you the truth? 20 Great Answers with Rebecca Beaty of Pleo
    2026/06/05

    Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Rebecca, uncovering why client agency relationships need more honesty, how a French fashion brand provides endless inspiration and how a trip to Dublin set up a career in Fintech.

    Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.

    The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Rebecca Beaty:

    • Who have you learned the most from in your career?
    • What marketing tactics are you not doing anymore?
    • How do you deal with almost constant change?
    • What’s your secret weapon, as a marketer?

    Rebecca Beaty is a passionate marketing leader with over 15 years of experience in marketing and sales, leading Pleo's demand generation engine to drive consistent and scalable growth across seven core markets. Her work focuses on creating and nurturing demand through a diverse portfolio of digital demand generation activities, with the support of a highly skilled team. Connect with Rebecca on LinkedIn.

    Barrie Seppings is the Executive Creative Director of Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.

    Thanks for listening!

    If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

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    36 分
  • Can you really do B2B marketing if you don’t understand sales? Great Answers with Danny Beck
    2026/05/14

    Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Danny Beck, uncovering why failures can be more valuable than success, why ‘watermelon metrics’ need to die and all about that one time he walked onstage in front of 2000 people, just as the power went off.

    Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.

    The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Danny Beck:

    • Who have you learned the most from in your career?
    • What marketing tactics are you not doing anymore?
    • How do you deal with almost constant change?
    • What’s your secret weapon, as a marketer?

    Danny Beck is a passionate marketing leader with 25 years experience across the APAC / ANZ technology landscape. He is both a strategist and tactician able to deliver omni-channel marketing programs to optimise pipeline progression against the funnel, a strong partnering mindset, and a passion for technology infrastructure.

    Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.

    Thanks for listening!

    If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

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    1 時間 5 分
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