Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Rebecca, uncovering why client agency relationships need more honesty, how a French fashion brand provides endless inspiration and how a trip to Dublin set up a career in Fintech.

Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.

The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Rebecca Beaty:

• Who have you learned the most from in your career?
• What marketing tactics are you not doing anymore?
• How do you deal with almost constant change?
• What’s your secret weapon, as a marketer?

Rebecca Beaty is a passionate marketing leader with over 15 years of experience in marketing and sales, leading Pleo's demand generation engine to drive consistent and scalable growth across seven core markets. Her work focuses on creating and nurturing demand through a diverse portfolio of digital demand generation activities, with the support of a highly skilled team. Connect with Rebecca on LinkedIn.

Barrie Seppings is the Executive Creative Director of Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.

Thanks for listening!

If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Danny Beck, uncovering why failures can be more valuable than success, why ‘watermelon metrics’ need to die and all about that one time he walked onstage in front of 2000 people, just as the power went off.

Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.

The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Danny Beck:

• Who have you learned the most from in your career?
• What marketing tactics are you not doing anymore?
• How do you deal with almost constant change?
• What’s your secret weapon, as a marketer?

Danny Beck is a passionate marketing leader with 25 years experience across the APAC / ANZ technology landscape. He is both a strategist and tactician able to deliver omni-channel marketing programs to optimise pipeline progression against the funnel, a strong partnering mindset, and a passion for technology infrastructure.

Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.

Thanks for listening!

If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

Join your host, Barrie Seppings, Executive Creative Director, as he sits down with Dr Alaina Beaver, Global Head of Accessibility Customer Engagement, and Aileen Hackett, Director of Accessibility Product Management at ServiceNow. Together, they reveal how ServiceNow is embedding accessibility from the very start of the design process, why the looming “retirement cliff” is turning inclusive technology into a survival strategy for governments, and how a snowboarding accident proved that any of us can become reliant on accessibility features overnight.

Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.

The ‘Deep Dive’ format at Plugged In Switched On gives us a closer look into a specialist topic within tech marketing, with highly-experienced guests who have pioneered the space.

Dr. Alaina Beaver is ServiceNow's Global Head of Accessibility Customer Engagement, bringing over a decade of experience in digital accessibility and inclusive design. She chairs the Accessibility Product Advisory Council, a collaborative initiative that brings together customers to innovate on ServiceNow's products and influence the development roadmap. LinkedIn

Aileen Hackett is Director of Product Management for Accessibility at ServiceNow, where she leads the development and implementation of accessibility features across the ServiceNow platform. With extensive experience in product management, design systems, and accessibility strategy, Aileen is dedicated to creating inclusive software that meets the diverse needs of enterprise users. LinkedIn

Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.

Thanks for listening!

If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com