In this episode of Just So You Know, Jamie and Justina sit down with Nemanja Golubovic, founder and CEO of Kale My Name, to talk about what it really means to use your platform for purpose.

This conversation goes deeper than surface level takes. From building one of Chicago’s most recognized vegan restaurants to becoming a bold and unapologetic voice for animal advocacy online, Nemanja opens up about balancing business, activism, authenticity, and social media growth in today’s digital world.

We get into:

• Building an ethical business without compromising your values

• Using social media as a tool for activism and impact

• Why authenticity is the key to growth online

• The challenges of being outspoken as a business owner

• Balancing profitability with purpose

• How veganism transformed Nemanja’s life and mindset

• Dealing with criticism, trolls, and public backlash

• Why storytelling creates stronger connection than marketing

• Growing a brand through vulnerability and honesty

• What it means to be a true multi-hyphenate entrepreneur

This isn’t just about social media or running a restaurant. It’s about courage, conviction, and choosing to build something that reflects exactly who you are.

If you’ve ever wondered how to turn your voice into impact… build with integrity… or use your platform for something bigger than yourself,

this episode is for you.

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FOLLOW NEMANJA GOLUBOVIC:

https://www.nemanja-golubovic.com

https://www.kalemyname.com

https://www.facebook.com/kalemyname

https://www.instagram.com/kalemyname

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FOLLOW JUST SO YOU KNOW:

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https://podcasts.apple.com/us/podcast/just-so-you-know/id1726036677

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Jamie:

itsjamiescorner.com

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Justina:

https://www.instagram.com/justina.justina?igsh=NmhtbmhzZHRiMHZh&utm_source=qr

https://www.instagram.com/justinaveganjourney?igsh=MTM0bDByMnZnZWdiaQ%3D%3D&utm_source=qr

https://www.youtube.com/@Justina.Justina

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🕒 CHAPTER MARKERS

00:00 Cold Open + Hidden Talents

02:16 Meet Nemanja Golubovic

03:22 Social Media Growth + Authenticity

04:18 How Veganism Changed Everything

08:03 The Emotional Weight of Animal Advocacy

10:11 Speaking Out as a Business Owner

12:26 Calling Out Performative Activism

16:11 Ethics vs Profit in Business

17:49 Why Kale My Name Proudly Stays Vegan

20:06 The “Vegan” Label Debate

23:07 Freedom, Authenticity + Advocacy

24:20 Creating Viral Content with Purpose

27:05 Does Activism Content Create Change?

28:12 Why Vegan Restaurants Are Struggling

30:58 Advice for Vegan Business Owners

33:13 Consistency on Social Media

35:11 Balancing Real Life and Online Fame

36:09 Going Viral + Protecting Yourself

40:00 Handling Hate, Threats + Backlash

42:11 Why Polarizing Content Matters

43:36 Politics, Human Rights + Veganism

46:36 Future Business Ventures

47:36 Reality TV + The Traitors Talk

50:54 Nemanja’s Vision for the Future

52:56 What He’d Tell His Younger Self

54:04 Final Thoughts + Where to Find Nemanja