『Planning a Brand Strategy Blueprint for Your Book: Steps for Real Authority』のカバーアート

Planning a Brand Strategy Blueprint for Your Book: Steps for Real Authority

Planning a Brand Strategy Blueprint for Your Book: Steps for Real Authority

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I do not believe everybody has a book in them. If you do, and it is your story, this episode is what I would put in place before the writing is done, from my own three books: one self published, one hybrid and one with a major publisher. I open with the Amazon bestseller trick as I understand it: pick a tiny category, pay for a burst of downloads, screenshot the number one for the minutes it lasts, and call yourself a bestseller. I share why I see that as a lie, and why I would rather build a foundation than buy a badge. Then the blueprint itself. Flashcards to find the chapters and sections before writing a line. A file per chapter so you can write whatever section you are ready for that day, in any order, without burning out. Chapter titles that can stand on their own, each with a tagline, an opening thought and a closing thought. My second book went to reviewers as a PDF of only those opening and closing thoughts, and it brought a lot more interest and a lot more people asking for the entire book. I also share the release order I used: ebook first, then paperback and hardcover, then one audio chapter a month for twelve months at 99 cents to a few dollars a chapter, so a reader could test drive a chapter instead of being told to buy the book. Plus your own quotes in the book rather than other people's, posted to Goodreads and the quote sites before release, and the domains and social handles taken while the book is still an outline. That is what I sent with a proposal on a Friday that came back accepted on the Monday. I close on the contract I did not read closely enough, what it cost me, and why I now say get a lawyer on the paragraph you are unsure of. Working with me on a book blueprint is one option. Doing this yourself is another. Either way, the foundation comes first. Written transcription, chapters and links: https://lorenweisman.com/brand-strategy-blueprint/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.
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