Pistachios: More Than A Trend. A War.
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Pistachios: More Than A Trend. A War.
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Have you ever stopped to wonder: Why is everything suddenly pistachio-flavoured?
From pastries to "clean girl" lattes, we’ve been force-fed this muted green aesthetic for months.
But this nut isn't just a trend. It’s a trophy.
In this episode, I’m cracking the shell on the pistachio industry to reveal how a viral food craze is actually the final coat of paint on a decades-old campaign of economic warfare.
We trace the history from Iran’s ancient pistachio monopoly to the calculated US trade policies designed to cripple a rival economy. And, how this handed an entire global market to a few California billionaires.
It’s a masterclass in how those in power manipulate the "free market" to serve their own empires. And why the things we consume are rarely just about flavour.
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