『Pipeline Playbook with Ben Hillman』のカバーアート

Pipeline Playbook with Ben Hillman

Pipeline Playbook with Ben Hillman

著者： Slacker Stuff
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概要
 Pipeline Playbook breaks down how the shows and brands you know get their work in front of people. Each episode tears down one big bet, from Dropout to Costco: what they made, where they put it, and why it worked. Hosted by Ben Hillman, podcast producer and former Executive Producer of Paddle Studios, for experts with a following who want their work showing up everywhere their people are. New episodes every other Monday. Get them a couple days early at slackerstuff.com Great work, everywhere it should be.Slacker Stuff マーケティング マーケティング・セールス 経済学
エピソード
  • Dropout Gives Away Half the Show. That’s the Business.

    Dropout Gives Away Half the Show. That’s the Business.
    2026/11/09

    In 2020, CollegeHumor went from 105 employees to 7 and was sold to Sam Reich for $0. Now it's Dropout, with more than a million paying subscribers, and it got there by giving away some of its best stuff for free.

    Paid subscribers got this episode a couple days before everyone else, plus What to Steal from Dropout: 8 moves from Dropout's playbook you can use for your own show. It's only for paid subscribers and isn't in this episode. Get both at https://www.slackerstuff.com

    Ed Elson says clips are the product now. Dropout, home of Game Changer, Make Some Noise and Dimension 20, agrees, but it treats every clip as a doorway instead of an ad slot. This episode covers how CollegeHumor nearly died, the $3 million lowball, the deal that closed two days before COVID lockdown, the TikTok clips that turned it around, and why Dropout's clips aren't trailers.

    Chapters

    (00:00) Welcome back, fonts

    (02:42) The clip economy

    (04:22) Advertisers and networks both said no

    (06:37) The bet, and the cliff

    (08:42) Built for clips

    (10:29) Not a trailer

    (13:23) A doorway, not an ad slot

    Get every teardown early, plus the paid-only playbook: https://www.slackerstuff.com/upgrade

    Work with me: ben@slackerstuff.com

    Sources

    Font Conference (CollegeHumor): https://youtu.be/i3k5oY9AHHM

    Ed Elson, "The Clip Economy": https://x.com/edels0n/status/2044080758164472058

    Wired on CollegeHumor (Jan 2020): https://www.wired.com/story/collegehumor/

    TechCrunch on Dropout's launch (Sept 2018): https://techcrunch.com/2018/09/26/collegehumor-unveils-dropout-a-subscription-service-for-comedy-videos-comics-and-more/

    TechCrunch on IAC selling CollegeHumor (Jan 2020): https://techcrunch.com/2020/01/08/iac-sells-collegehumor/

    Vulture on Dropout and Sam Reich: https://www.vulture.com/article/dropout-improv-streaming-service-collegehumor-sam-reich.html

    Polygon on Dropout's anniversary (2023): https://www.polygon.com/23889773/dropout-anniversary-collegehumor-brennan-lee-mulligan-sam-reich

    Sam Reich with Fast Company: https://youtu.be/qRK_gNfFdP0

    TheWrap interview with Sam Reich (May 2026): https://www.thewrap.com/media-platforms/tv/dropout-sam-reich-interview-game-changer-season-8/

    Variety on Watcher leaving YouTube (May 2024): https://variety.com/2024/digital/news/watcher-leaves-youtube-fan-backlash-paid-streaming-1235977475/

    Game Changer Shorts channel: https://www.youtube.com/channel/UCTcw8GqWQlFcc6ioeJQOMAQ

    Kevin Kelly, "1,000 True Fans": https://kk.org/thetechnium/1000-true-fans/
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