In this episode of the Pink Tax Podcast, Chantal of Knitatude shares her journey from learning to knit to building a successful business. She shares the challenges of pricing handmade goods, the importance of valuing your time, and the role of crafting in personal and financial independence. Chantal also discusses her supportive relationship with her husband, the influence of gender norms, and her experiences of going viral on social media.

Chantal is the purple-haired, potty-mouthed knitwear designer and owner behind Knitatude. With a specialty in writing beginner-friendly, modern and size-inclusive patterns that fit, she makes designs that are meant to boost your confidence as you continue your knitting journey. If she’s not knitting, you can usually find her cuddling up with her two weiner dogs (Ashley Spinelli and Kurt Russel), devouring a romance novel or being loved on by her hubby, Todd. You can find her and her other designs on Ravelry and Knitatude.ca, and can find her on social platforms like Instagram and Facebook through the name Knitatude.

Grab a copy of her book: https://www.knitatude.ca/sweatersuccess

Bonuses from this episode:

• 50% off one of Chantal's patterns, available on her website, using the code THEPINKTAX
• Free access to the course 'Going Viral: The Good, The Bad, and The Ugly' https://little-glitter-209.myflodesk.com/g7tuntq1yw

Pink Tax Resources:

- The Wealthy(HER) Conference: https://www.thatswealthbuilding.com/her

- Financial Fitness Checklist: https://www.thatswealthbuilding.com/checklist

- Financial Feminism IQ Test: https://janinerogan.outgrow.us/janinerogan-5

- The Pink Tax Book: https://www.thatswealthbuilding.com/book

- Template Vault: https://www.thatswealthbuilding.com/product-page/the-template-vault

Connect with The Pink Tax Podcast

IG: https://www.instagram.com/pinktaxshow

Connect with Chantal

IG: www.instagram.com/knitatude

FB: www.facebook.com/knitatude

TT: www.tiktok.com/@knitatude

YT: https://youtube.com/@knitatude?si=I-VfHsIICpEhdWqN

In this episode of The Pink Tax Podcast, we speak with Sarah Kaplan, a leading expert in gender and the economy. We discuss the persistent issues of gender inequality, the challenges of proving the business case for diversity, and the backlash against DEI initiatives. We need more innovative solutions to promote gender equality, and we must recognize caregiving roles in leadership. We also dove deep into what meritocracy is, whether or not we actually live in one and the limitations of meritocracy.

Key Takeaways:

• The business case for diversity can create unfair standards.
• Legal and social justice cases motivate change more than business cases.
• The backlash against DEI initiatives is significant and concerning.
• Organizations that embed diversity will thrive in the long run.
• Meritocracy is a myth that perpetuates inequality.
• Innovative approaches are needed to promote gender equality.
• Disclosure of pay gaps must be treated as an opportunity for learning.

Sarah Kaplan is Professor Emerita and Founding Director of the Institute for Gender and the Economy at the University of Toronto’s Rotman School of Management. She regularly advises corporations, governments and agencies on policies related to environmental, social and governance issues such as board diversity, board governance, care work, employment, pay equity, and inclusive innovation. In recognition of her contributions, she was named one of Canada’s Top 100 Most Powerful Women.

Chapters

00:00 Introduction to the Pink Tax Podcast

00:13 Meet Sarah Kaplan: A Leader in Gender and Economy

01:31 The Journey to Gender and Economy Advocacy

03:49 Myth Busting: Gender Stereotypes in the Workplace

05:15 The Business Case for Gender Diversity

12:52 The Backlash Against DEI Initiatives

20:52 Challenging the Notion of Meritocracy

27:19 Innovating Gender Equality

33:43 The Role of Men and Masculinity

38:28 Workplace Inclusivity and Caregiving

44:30 The Impact of Disclosure on Gender Pay Gap

50:37 Research Interventions for Gender Equality

Resources:

The Meritocracy Paradox: https://www.amazon.ca/Meritocracy-Paradox-Talent-Management-Strategies/dp/0231208421#averageCustomerReviewsAnchor

Pink Tax Resources:

- The Wealthy(HER) Conference: https://www.thatswealthbuilding.com/her

- Financial Fitness Checklist: https://www.thatswealthbuilding.com/checklist

- Financial Feminism IQ Test: https://janinerogan.outgrow.us/janinerogan-5

- The Pink Tax Book: https://www.thatswealthbuilding.com/book

- Template Vault: https://www.thatswealthbuilding.com/product-page/the-template-vault

Connect with Sarah:

Website: https://sarahkaplan.info/

LinkedIn: https://www.linkedin.com/in/sarahlkaplan/

Connect with The Pink Tax Podcast

IG: https://www.instagram.com/pinktaxshow

In this episode, we are looking at exactly how much it costs to be a woman. We are diving into the importance of understanding the financial challenges women face and the need to demand worth and build wealth.

If you enjoyed this episode please leave us a review and share what you loved on social media!

Takeaways

• Understanding the cost of being a woman is just the start.
• Now it's time to demand your worth and build your wealth.
• Dismantling systemic inequality is crucial for financial empowerment.
• Keep your wallet guarded and your eyes open.
• Pink should be just a color, not a tax.
• Women need to join the movement for financial equality.
• Financial literacy is essential for women.
• Sharing knowledge can empower others.
• Fighting for a world of equality is a collective effort.

Connect with The Pink Tax Podcast: instagram.com/pinktaxshow

Pink Tax Resources:

- The Wealthy(HER) Conference: https://www.thatswealthbuilding.com/her

- Financial Fitness Checklist: https://www.thatswealthbuilding.com/checklist

- Financial Feminism IQ Test: https://janinerogan.outgrow.us/janinerogan-5

- The Pink Tax Book: https://www.thatswealthbuilding.com/book

- Template Vault: https://www.thatswealthbuilding.com/product-page/the-template-vault