Building a brand with purpose and community takes more than just a logo - it's something we say roughly once a week. So for this episode, we brought in two people who’ve actually proved it.

Mark Davies, Chief Commercial Officer of MK Dons and Vanessa Holmes, Associate Director, Milton Keynes Hospital Charity talk about building a brand with purpose, and why trust and community do a lot of the heavy lifting to create a strong brand identity.

A football club and a hospital charity aren’t the obvious double act but give it a listen and you’ll see why it works.

The time has arrived. The first 'Picture This' Podcast is LIVE!

Hosted by Martin Carmody, our 'MK Tech Week' episode explores why the founders who make it tend to spend a lot of time talking to customers before they spend their time and commercial investment. Plus the case for sorting your funding plan well before you need it, because finance arranged in a hurry is rarely cheap.

We also get into AI. Of course. The short version is that it's very good at grunt work and not very good at being you. Lean on it too hard and your messaging starts to look like everyone else's. Someone in the room still needs to challenge it, and ideally that someone is a person.

Don't forget to subscribe to be notified about episode two...