Pipi Diamond of Soulful Photography in the San Francisco Bay Area has spent 12 years building her pet and family photography business. Now she wants to sell it—and she’s candid about why.

With three photographers trained, annual gross revenue listed at US$139,000 and an asking price reduced from US$75,000 to US$50,000 after losing her studio lease, Pipi shares what preparing a photography business for sale actually looks like.

We cover what prospective buyers want, the staff and systems she’s put in place, a charity auction strategy that brought in around a third of her sessions, and why delegating the photography hasn’t removed the stress of ownership.

Whether selling is on your radar or years away, this conversation raises a question worth considering now: what would someone actually be buying if you stepped away?

The post 689: Pipi Diamond – Can You Sell Your Photography Business—or Will You Have to Close It? appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Tara Shuler is a sales trainer, author and founder of Convo Control who believes photographers spend too much time explaining their packages and too little time asking questions.

In this interview, we explore why sending a price list can stall a promising enquiry, what’s behind “we need to think about it”, and the awkward situation where Mum wants $5,000 in wall art while Dad has no idea what the photos cost.

Tara’s approach centres on understanding why clients want the photos in the first place. We cover qualifying free-session leads, following up without another “just checking in” message, and uncovering objections before the sales appointment. Some of her suggestions pushed me outside my comfort zone—and will have you questioning whether your conversations help clients see the value or simply leave them comparing prices.

The post 690: Tara Shuler – When Mum Wants $5,000 in Photography Wall Art and Dad Wants to Leave appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Kate Buechner of Uber Photography returns to the podcast almost ten years after our first interview—and her business looks completely different.

Kate went on to achieve her goal of building a million-dollar portrait studio with five full-time staff. Today, she runs the photography business largely on her own, works fewer hours, takes home more money and recently generated $45,000 in a single month.

In this interview, Kate shares why bigger wasn’t necessarily better, how she maintains an average of around 20 sessions per month and why her family portrait clients spend approximately $2,500. We also unpack the seven marketing sources she continues to run simultaneously, including a 10-year partnership with an orthodontist that generates around 30–35 bookings each year.

Kate also explains why she shows clients her full pricing before they book, why photographers don’t need to be incredibly creative to produce work families will buy, and how she’s using AI, automation and same-day sales appointments to operate more efficiently.

This episode will have you questioning whether growth should mean more staff and higher turnover—or more profit, fewer hours and more time doing the work you enjoy.

The post 691: Kate Buechner – Why Her $1 Million Photo Studio Was Less Profitable Than Going Solo appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.