Philosophy A vs. Philosophy B: RTM with Mark Kavanagh (Pt. 2 of 3)
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In part two of this three-part conversation, Mark Kavanagh and I get into what happens when the plan meets reality mid-week, and the two competing philosophies on what to do about it.
Philosophy A: the plan is the plan, RTM reacts and mitigates, and any gaps get folded into next week's forecast. Philosophy B: adjust in real time as the variance shows up. We dig into why Mark comes down firmly on one side, what gets lost when you "move the goalposts" mid-cycle, and why nobody ever quite says "the forecast was wrong." From there we get into the politics of blame between RTM and forecasting, the "big picture" deflection tactic used to wave away real problems, and finally.... should RTM have a seat at the table when the plan is actually being built?
Part 3 : where AI actually fits into RTM decision-making ... is coming soon.