• Pharma's Role in Engineering Culture through Marketing: A Conversation with Vasanth Seshadri

  • 2021/11/01
  • 再生時間： 42 分
  • ポッドキャスト

Pharma's Role in Engineering Culture through Marketing: A Conversation with Vasanth Seshadri

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  • In this episode of the PharmaMarketing 411 podcast co-hosts Will Brown and John Hinkle talk with Vasanth Seshadri, Founder of The Sunny Side, a global creative agency located in Singapore. Vasanth is also the author of the book, Cultural Engineering. The Role of Brands In a Changing World. The book is a  guide to how brands, including pharma brands, can turn themselves into catalysts of cultural change. During this episode, we explore how pharma companies can develop a purposeful approach to engineering culture in a way that connects their brands in a meaningful way across all stakeholders. 

    Link to Cultural Engineering. The Role of Brands In a Changing World


     

    Introductory V.O. for every episode. 

    Outro V.O. Mixdown
    続きを読む 一部表示

あらすじ・解説

In this episode of the PharmaMarketing 411 podcast co-hosts Will Brown and John Hinkle talk with Vasanth Seshadri, Founder of The Sunny Side, a global creative agency located in Singapore. Vasanth is also the author of the book, Cultural Engineering. The Role of Brands In a Changing World. The book is a  guide to how brands, including pharma brands, can turn themselves into catalysts of cultural change. During this episode, we explore how pharma companies can develop a purposeful approach to engineering culture in a way that connects their brands in a meaningful way across all stakeholders. 

Link to Cultural Engineering. The Role of Brands In a Changing World


 

Introductory V.O. for every episode. 

Outro V.O. Mixdown
続きを読む 一部表示

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