Peter Geovanes on AI Costs, Prompt Engineering & Legal Pricing | ILTACON 2026
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Peter Geovanes on AI Costs, Prompt Engineering & Legal Pricing | ILTACON 2026
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𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗔𝗜 𝗯𝗶𝗹𝗹 𝗷𝘂𝗺𝗽𝘀 𝗳𝗿𝗼𝗺 $𝟭𝟱,𝟬𝟬𝟬 𝘁𝗼 $𝟲𝟬,𝟬𝟬𝟬 𝗮 𝗺𝗼𝗻𝘁𝗵?
At #ILTACON2026, Tim Kenney sat down with Peter Geovanes, Founder of Juris Tech Advisors, LLC, to talk about where law firms are really up to with AI.
Peter works with firms at very different stages, from choosing tools and identifying use cases to training lawyers, managing governance and working out what AI means for pricing and client conversations.
One issue getting much harder to ignore is AI consumption costs. Peter shared an example of a firm moving from roughly $15,000 a month to more than $60,000, with some lawyers generating around $1,000 a day in token costs.
That raises a bigger question: if AI saves hours of lawyer time but creates a significant technology cost, how should firms price that value for clients?
They also get into knowledge management, shadow AI, better prompting, and why Peter believes a well-structured prompt can sometimes deliver better results without always reaching for the most expensive model.