Petals and Purpose: the B Side
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Petals and Purpose: the B Side
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At nineteen years old, Steven Dyme was selling flowers out of a cart outside his own high
school graduation — one year after he'd stood on that same stage and delivered the
commencement speech. He didn't have a business plan. He didn't know anything about flowers.
What he had was a friend with a truckload of surplus stems, a fanny pack full of cash, and an
idea that would eventually turn into one of the first B Corps in the country.
Today, Steven is the co-founder and CEO of Flowers for Dreams, a florist with locations in
Chicago, Milwaukee and Detroit that's given away close to two million dollars to grassroots
nonprofits since 2010. In this episode, host Shannon Sims traces how a summer hustle became
a business built on a bar napkin — and what it actually took to turn "give away a quarter of
everything we make" from a joke between friends into a permanent commitment.
This episode is part of The B Side, Rising Forward's season-long look at Wisconsin's B Corp
movement. For a primer on what a B Corp actually is and how certification works, check out our
companion explainer episode, "The Whole Business."