Episode Description:

Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.

In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.

Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more.

🔹 In this episode, we cover:

• Why over-relying on Google is risky for commercial growth

• What “selling” really is for pest pros (and why it’s not about being pushy)

• Clarifying what you’re actually selling to commercial clients: protection, compliance, and peace of mind

• Defining your ideal commercial customer and building a targeted prospect list

• Working smarter with organized routes, daily prospecting routines, and simple systems

• Structuring effective proposals that speak to business risks, not just bugs and pricing

• How to “be the closer” without feeling salesy—and consistently win more contracts

• Putting it all together into a practical weekly outbound plan

If you’re serious about growing the commercial side of your pest control business, this episode will help you think beyond Google and build a proactive outbound machine.

💬 Connect with Casey / Rhino Pest Control Marketing

For help building your commercial marketing and outbound sales strategy:

Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383

Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.

Branding For Pest Control Companies.

Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest Control

In this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings.

We also walk through how to define a meaningful Unique Value Proposition (UVP) that’s more than a catchy slogan, plus why truck wraps are one of the best local marketing assets: they turn every route into a mobile billboard and reinforce credibility in the neighborhoods you serve.

What you’ll learn:

• What branding really is (and why it impacts revenue)
  

• How TOMA makes you the “default choice” in your market
  

• The key ingredients of a strong UVP—and how to write yours
  

• Why truck wraps generate massive local exposure
  

• Simple wrap design rules that boost recall and leads
  

• A 30-day action plan to tighten your brand and increase conversions
  

If you want more calls, more trust, and fewer price shoppers—this episode is your blueprint.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.

Casey Lewis📧 ⁠⁠⁠⁠⁠casey@rhinopros.com⁠⁠⁠⁠⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠Leave a Google Review⁠⁠⁠⁠

Building a 7-Figure Pest Control Company

🎙️ Season 4, Episode 37

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company—without losing your mind, your margins, or your mission.

You’ll start by identifying which of the four stages of growth your company is in today:

• Start Up: $0 – $250,000

• Stability: $250,000 – $499,000

• Scale: $500,000 – $799,999

• Significance: $800,000+

Then, Casey challenges you to decide where you want to be by December 2026 and walks you through the three overlapping pillars required to get there:

1. Land New Customers – Fill your funnel, build authority, and master sales.

2. Deliver a Quality Experience – Develop your team, bundle and price your services, and follow up on everything.

3. Retain Long-Term Renewals – Lead by example, communicate with “pleasant persistence,” and delight customers at 7, 30, 90 days, and beyond.

You’ll also discover:

• How to use buyer personas for residential and commercial accounts to focus your marketing and shorten the sales cycle.

• How to package services into GPC bundles and profitable add-ons (termite, rodents, stinging insects, mosquitoes, etc.).

• Simple ways to drive growth using website optimization, paid ads, local networking, EDDM mail, sponsorships, and events.

• A “Rule of 1’s” framework: one growth focus, one optimized page set, one targeted Google Ads campaign, one primary buyer persona, and one year of committed execution.

Casey also walks through the “moneyball math” for pest control—showing how average annual customer value, monthly recurring revenue, and about 167 new monthly recurring customers can add $1,000,000+ in growth and set the foundation for your recurring revenue empire.

If you’re tired of just thinking about growth and you’re ready to map your funnel, tighten your onboarding, and execute a real 3-year plan, this episode is your playbook.

Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.

Casey Lewis📧 ⁠⁠⁠⁠casey@rhinopros.com⁠⁠⁠⁠📞 (925) 464-8383

Follow and Subscribe:

• ⁠⁠⁠⁠YouTube⁠⁠⁠⁠

• ⁠⁠⁠⁠Facebook⁠⁠⁠⁠

• ⁠⁠⁠⁠Leave a Google Review⁠⁠⁠

Join us at our workshop on December 11, 2025, at 9:30 AM PST