Episode Description:

Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.

In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.

Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more.

🔹 In this episode, we cover:

• Why over-relying on Google is risky for commercial growth

• What “selling” really is for pest pros (and why it’s not about being pushy)

• Clarifying what you’re actually selling to commercial clients: protection, compliance, and peace of mind

• Defining your ideal commercial customer and building a targeted prospect list

• Working smarter with organized routes, daily prospecting routines, and simple systems

• Structuring effective proposals that speak to business risks, not just bugs and pricing

• How to “be the closer” without feeling salesy—and consistently win more contracts

• Putting it all together into a practical weekly outbound plan

If you’re serious about growing the commercial side of your pest control business, this episode will help you think beyond Google and build a proactive outbound machine.

💬 Connect with Casey / Rhino Pest Control Marketing

For help building your commercial marketing and outbound sales strategy:

Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383

Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.