What does it actually mean to build a personal brand - and how can it create opportunities without making you feel performative or overly self-promotional?

In this episode, we're joined by personal brand strategist and LinkedIn specialist Nikki Ramirez to discuss how professionals can use storytelling to build authority, credibility, and connection.

In this episode:

• What personal branding really means
• The pillars of authority, credibility, and perspective
• How to strengthen your LinkedIn profile and About section
• Why “posting and ghosting” limits your results
• How to use TOFU, MOFU, and BOFU content
• How personal branding can lead to jobs, clients, promotions, and other opportunities
• How to navigate employer and colleague concerns
• Why companies benefit from employee advocacy
• How to build trust and visibility over time

Timestamps:

00:00 Weekly catch-up and recommendations

15:23 Meet Nikki Ramirez

20:37 The pillars of a personal brand

26:21 The authentic story framework

28:55 Results and success stories

33:02 Common LinkedIn posting mistakes

38:46 The value of employee advocacy

46:33 The opportunity gap on LinkedIn

48:50 Profile audits and engagement

55:05 Mindset, visibility, and AI

01:04:54 Glassy Insights

Links & Resources:

Nikki's LinkedIn: www.linkedin.com/in/nicolerayeramirez

Nikki's Website: nrdigitalconsulting.com

Nikki's Podcast, Talk Digital To Me: nrdigitalconsulting.com/podcast

⁠⁠⁠The Glass Advisory⁠⁠⁠: theglassadvisory.com

Courtney's Substack: substack.com/@courtneyattheglassadvisory

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