Permission to Do Business Your Own Way: Launches, Social Media, and Consistency
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Permission to Do Business Your Own Way: Launches, Social Media, and Consistency
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Permission to Do Business Your Own Way: Launches, Social Media, and Consistency
In the first episode of the Sideways Business Podcast, coach Jo Casey introduces her work supporting neurodivergent business owners to build sustainable income without burnout, emphasizing permission to ignore “should” advice and stop assuming they are the problem.
Drawing on nearly 15 years in business and her experience as autistic with ADHD and dyslexia, she explains how masking and “try harder” patterns lead to burnout, especially when undiagnosed.
She shares three business norms she no longer follows: big, high-stakes launches that exhaust her before delivery; using social media, which she quit years ago without harming her business; and rigid “consistency,” advocating instead for working with natural energy rhythms, rest, and hyperfocus.
She offers a free tool, “Stop Fighting Your Brain,” at www.JoCasey.com
00:00 Welcome and Mission
00:49 Why Advice Fails Us
03:29 Three Rules to Break
03:45 Ditching Big Launches
09:03 Quitting Social Media
10:25 Rethinking Consistency
11:27 Work With Your Energy
14:54 Free Tool and Wrap Up