Colin Hickmon is in his early twenties and has already run over $100K in Facebook and Instagram ads in a single year. His biggest lesson? People don’t want to be advertised to.

Colin is the founder of Own It Social, and he’s been running our social media and database marketing for the last few months. He was in Raleigh this week working with our team, so I pulled him into the studio.

We get into:
• Why most real estate and mortgage pros overthink their content (and why the suit and tie might be hurting you)
• The one thing he’d focus on if he started from scratch today: your CRM
• Why 200 views on a video is like a room full of 200 people
• The difference between content that looks good and content that makes money
• His first 30 days with a brand new agent or loan officer
• His upcoming book, Why Wait, and the myth of “being ready”

Plus a few stories from living in Brickell at 18 that you won’t want to miss.

If you’re a Realtor, loan officer, or business owner who knows you should be showing up more and keeps putting it off, this one’s for you.

Books mentioned:
• 10x Is Easier Than 2x and Who Not How by Dan Sullivan and Dr. Benjamin Hardy
• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Connect with Colin: ownitsocial.com

Michael Martin, NMLS #131445 | Fairway Home Mortgage

0:00 Intro
1:00 What most people get wrong about marketing
3:17 What $100K in ad spend taught him
6:16 People work with people
7:04 What's working in 2026: the basics and your CRM
11:08 How to dominate your local market
12:32 Why 200 views is a room full of people
14:06 Colorado to Florida during COVID
16:50 Living in Brickell at 18
21:00 Colin's book, Why Wait
22:50 10x Is Easier Than 2x
26:54 Content that looks good vs. content that makes money
28:36 How Colin got my attention
29:47 Getting over the fear of the camera
33:16 Ditch the suit
34:34 Done beats perfect
36:19 Implement faster
38:43 First 30 days with zero database
44:52 Colin off the clock
46:35 How to reach Colin

#BeyondTheClosingTable #RealEstateMarketing #SocialMediaMarketing #RealEstatePodcast #MortgagePodcast #LoanOfficer #RealtorTips #RaleighRealEstate #OwnItSocial #ColinHickmon #MichaelMartin