Penguins Unveil U.S. Steel Helmet Deal | Pittsburgh News
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Penguins Unveil U.S. Steel Helmet Deal | Pittsburgh News
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The Pittsburgh Penguins are rolling into their 2026-27 season with a bold new helmet sponsor: U.S. Steel, the city’s steelmaking titan. For the first time, the iconic company’s logo will appear on every helmet—home and away, practice and game—in black, white, or gold depending on the uniform. This marks a major upgrade from last year’s split branding, and it’s set to debut live next Monday during their preseason opener against the Buffalo Sabres. Both teams’ leaders praised the partnership, highlighting shared values of grit, resilience, and pride in Pittsburgh—a city literally built by steel and now proudly represented on the ice.
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This is an automated, high-level news summary based on public reporting.
Sources:
https://www.cbsnews.com/pittsburgh/news/penguins-partner-with-us-steel-helmet-sponsor/
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