Anna's question sounds straightforward. It isn't. James and Freddie break down why founders only start asking this question when they already know something is off - and what to actually do about it.

One question. Three conversations hiding inside it. If you're in a co-founder relationship that's starting to creak under the weight of scale, this is the episode to listen to before the conversation you've been avoiding.

More from James:

Connect with James on LinkedIn or at peer-effect.com

What changes when you stop investing in startups and start building one yourself?

James Johnson is joined by Anders Hammerbäck, Co-Founder and CEO of RedpineAI, to discuss his journey from venture capitalist to founder.

After spending six years backing early-stage startups at Antler, Anders left the world of investing to tackle one of AI's biggest challenges: unlocking access to high-quality data outside the public internet.

Together they explore:

• Why Anders left venture capital
• The realities of founder resilience
• What investors often misunderstand about entrepreneurship
• Building AI companies in a rapidly changing landscape
• How founders can stay ahead of technological change
• Why thinking 100x bigger creates different decisions
• The role of people, teams and AI agents in future businesses

This is a conversation about ambition, resilience, technology and what it really takes to build at the frontier of AI.

New episodes every week.

More from James:

Connect with James on LinkedIn or at peer-effect.com

A founder asks:

"I want to focus on the future, but I don't trust the present to happen."

It's a question that sits at the heart of scaling.

As companies grow, founders are asked to spend less time executing and more time leading. But letting go isn't simply a mindset challenge—it often exposes deeper questions about trust, team capability, clarity, and leadership evolution.

James Johnson and Freddie Birley unpack why founders become bottlenecks, how leadership must change between startup and scale-up, and why the answer is rarely "it's me" or "it's the team."

More often, it's both.

A conversation about vision, delegation, trust, and building a company that can grow beyond the founder.

Send your questions to: hello@peer-effect.com

More from James:

Connect with James on LinkedIn or at peer-effect.com