The CEO who takes all the meeting notes isn't leading. They're sabotaging their own team.

They feel comfortable doing what they're good at rather than tackling new parts of their role.

But what if the founder-to-CEO shift wasn't about doing different things?

What if it was about fundamentally seeing your role differently?

In today's episode, I'm joined by Jennifer Clamp, a founder coach who specialises in supporting founders through the founder-to-CEO transition. Jennifer works within the Founder Coaches Network, helping founders reinvent their role and stay ahead of their organisation's growth through personal development.

Together we unpack:

• How micro-behaviours can completely undermine your attempts to delegate
• The shift from valuing "doing" to valuing "being" as a leader
• Why mindset changes are more powerful than behavioural changes
• How to discover your unique version of being a CEO

👆 If you're a founder or leader feeling like you've reached capacity but know there's more you want to achieve, connect with us below.

About Jennifer Clamp

Jennifer Clamp is a founder coach specialising in the founder-to-CEO transition, with a particular focus on supporting female founders. She helps founders reinvent their role and stay ahead of organisational growth through intentional personal development. Jennifer's approach emphasises mindset shifts over behavioural changes, helping leaders move from doing-focused to being-focused leadership.

Connect with Jennifer Clamp on LinkedIn.

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Your best marketing content creators probably aren't who you think they are.

Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, scripted content that feels awkward and inauthentic.

But what if the future of marketing wasn’t about personal branding at all…

What if it was about empowering your entire team?

In today’s episode, I’m joined by Katie Street, founder and MD of Street Agency and host of the chart-topping podcast Marketing in the Madness.

Katie works with some of the world’s top marketing tech companies and believes we're at a turning point—where brands that don’t show up with real, human content will get left behind. In an AI-driven world, authenticity and trust are your unfair advantage. And if you’re not visible, someone louder (and less qualified) will be.

Together we unpack:

• How to move beyond founder-led content to team-powered marketing
• Why authentic, human content beats polished scripts every time
• Shifting from a scarcity mindset to one of empowerment when leading your team
• The rising importance of in-person events in an AI-driven world

👆 If you're a founder or leader looking to scale your marketing authentically, connect with us below.

About Katie Street

Katie Street is the founder and MD of Street Agency, an award-winning sales and marketing expert with recognition from BD 100, The APHIS and Beamer. She's also a passionate advocate for women in business and host of the "Marketing in the Madness" podcast. Katie's expertise lies in transforming traditional marketing approaches into authentic, people-powered strategies that actually convert.

Connect with Katie Street on LinkedIn.

More from James:

Connect with James Johnson on LinkedIn or at peer-effect.com

More from James:

Connect with James on LinkedIn or at peer-effect.com

Most founders wait too long to think about partnerships.

They wait until sales hit a ceiling.
Until delivery starts to buckle.
Until the team is stretched too thin.

But what if partnerships weren’t a backup plan?

What if they were the foundation of scale?

In today’s episode, I’m joined by Stefan Ross, a go-to-market operator who’s built revenue and partnership functions from seed to pre-IPO.

Together we unpack:

• The right way to scale your delivery model without building an inflated team
• Why most partner programs feel “fluffy”
• The shift founders need to make to go from doing it all to scaling through others

👇 If you’re a founder or leader looking to scale more sustainably, connect with us below.

About Stefan Ross

Stefan is a seasoned GTM leader with deep experience in building and leading high-growth software companies like Celonis and Pigment. He’s led revenue functions from early-stage to pre-IPO, with a particular focus on developing scalable partner ecosystems.

His expertise lies in transforming partnerships from misunderstood side projects into key drivers of repeatable revenue and long-term scale.

Connect with Stefan Ross on LinkedIn here.

More from James:

Connect with James Johnson on LinkedIn or at peer-effect.com.

More from James:

Connect with James on LinkedIn or at peer-effect.com