In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show Fall 2025, host Chuck Keohler talks with Brian and Susan Barnes of Barnes Jewelers in Lexington, South Carolina. For more than 25 years, Barnes Jewelers has served as a trusted name in their community, and now the family business is embracing a new era of retail.

Brian, who began as a bench jeweler before moving into retail, shares how science and craftsmanship meet at the bench—and why lab-grown diamonds are reshaping today’s market. With natural diamond sales shifting and gold prices climbing, he explains how independent jewelers must adapt to changing consumer expectations while still delivering trust, beauty, and value.

Susan, a full-time teacher who helps at the store on weekends, offers her perspective on balancing two careers and how her passion for education translates into customer conversations, especially when guiding clients through the differences between lab-grown and natural diamonds.

Together, they discuss store renovations, new engraving and monogramming services, and the importance of creating a relaxed, approachable atmosphere that resonates with younger shoppers.

Listeners will also gain perspective on broader industry trends—from evolving buying habits to the influence of economic cycles on jewelry sales—and why customer experience remains at the heart of long-term success.

This episode is a mix of practical insights and personal stories, offering a candid look at how independent jewelers are redefining the future of jewelry retail.

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In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, hosts Guy and Elesa sit down with Dalton Powell of Oz’s Jewelers in Hickory, North Carolina. Dalton’s story is both inspiring and rare: hired on his 17th birthday as a seasonal employee, he worked his way up through the business—and by age 22, alongside business partner Melissa Haynes, purchased the store that first gave him his start.

Dalton shares how succession and mentorship shaped his journey, crediting longtime owners Oz and Brenda for instilling the values, training, and trust that prepared him to step into leadership. He reflects on the importance of community, teamwork, and dedication, praising his staff as the foundation of Oz’s continued success.

Listeners will also hear Dalton’s insights on the role of education in business ownership—he holds degrees from UNC Chapel Hill and Wake Forest in advertising, public relations, business management, and finance—and how those skills translate into jewelry retail.

From his advice for young professionals aspiring to ownership, to his candid motto of “You can always change the plan, but never the goal,” Dalton offers wisdom beyond his years. He also explains why the Atlanta Jewelry Show remains his favorite place for networking, discovering new vendors, and fueling his passion for the industry.

This episode is a testament to mentorship, ambition, and the future of jewelry retail—told through the eyes of one of its youngest leaders.

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In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, hosts Guy and Elesa sit down with longtime jeweler and industry supporter Evan Deutsch of Evan James Ltd. Diamond Jewelers & Goldsmiths. Having attended the show for more than 30 years, Evan offers a rare perspective on what makes this event a cornerstone of the jewelry community.

Evan explains why the Atlanta Jewelry Show continues to thrive as one of the last nonprofit jewelry shows in the nation. He highlights its unique advantages—from affordable hotels and authentic Southern hospitality to the meaningful networking opportunities that larger, corporate-run shows simply can’t match. For Evan, the value lies not just in the deals made, but in the trust and personal connections built over decades.

Listeners will hear Evan’s candid “mic-drop moments” on how the show remains successful despite rising costs and industry consolidation. He even shares why he often invests more here than in Las Vegas or New York, crediting the supportive environment created by both vendors and show staff.

Beyond the business side, Evan also captures the vibrant culture that surrounds the show: $10 hot lunches, black-tie galas, and the chance to catch a Braves game just across the street. It’s a blend of professionalism, hospitality, and fun that keeps him—and many others—coming back year after year.

This conversation is a celebration of community, connection, and the enduring spirit of the jewelry industry.

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In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, Guy sits down with Doris Butler of Butler Diamonds & Fine Jewelry for a conversation full of humor, honesty, and practical insight. Drawing from years of experience in the jewelry business, Doris shares valuable lessons about customer service, communication, and the day-to-day realities of running a store.

One of the most memorable parts of the discussion is Doris’s surprising perspective on when it might actually be okay to tell a “little white lie” to a customer. She explains that sometimes managing expectations with care requires softening the truth in order to maintain trust, protect the customer relationship, and ensure a positive experience.

Doris also sheds light on the unique challenges of selling pre-owned and estate jewelry, where expertise and sensitivity are equally important. She talks about navigating fluctuating gold prices, protecting profitability, and why attention to even the smallest details—like making sure earring backs match—can leave a lasting impression on clients.

More than just tips and tactics, Doris’s advice highlights the heart of the jewelry business: building relationships, fostering trust, and creating meaningful experiences. Her straightforward approach and genuine stories provide encouragement for jewelers at every stage of their careers. Whether you’re looking for fresh ideas on customer care or inspiration to adapt to today’s retail challenges, this episode delivers practical pearls of wisdom you won’t want to miss.

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In this episode of the Pearls of Wisdom Podcast, we’re live from the Atlanta Jewelry Show with a very special guest—Bill Warren, owner of The Gold Mine Fine Jewelry & Gifts in Hudson, North Carolina. Bill has built a thriving business that combines traditional jewelry with modern custom design and repair, offering clients a unique experience that keeps them coming back.

Beyond running his store, Bill is also an accomplished author, speaker, and mentor in the jewelry industry. His two bestselling books, both of which reached #1 on Amazon, share powerful insights on marketing, profitability, and strategies for success. He also founded the Ultimate Jewelers Mastermind, now with nearly 100 members, fostering collaboration and growth among jewelers nationwide.

In this conversation, Bill reflects on his journey from jeweler to coach, sharing lessons learned through decades of experience. He talks about the importance of connecting with peers, attending industry events like the Atlanta Jewelry Show, and how one meaningful encounter with a fellow jeweler transformed the way he runs his business.

Bill’s story is full of practical wisdom and inspiration for jewelers at every stage. From embracing innovation in custom design to coaching others toward success, his journey is a reminder that growth comes through learning, collaboration, and giving back to the industry you love.

Brought to you by:

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In this episode of the Pearls of Wisdom Podcast, hosts Guy and Elisa sit down with Harris and Geri from Worthmore Jewelers, a beloved Atlanta-based jewelry store celebrating over 32 years in business. From their first location to expanding into Decatur, Worthmore has grown not only as a jewelry store but as a family—now with their daughter joining the next generation of leadership.

Harris and Geri share how running a business together as partners and parents has shaped their journey. They open up about building a strong team culture where every coworker takes full ownership of their customer relationships, from start to finish. With a pooled commission structure and an emphasis on collaboration, Worthmore has cultivated a supportive, non-competitive environment that truly puts the customer first.

Listeners will hear insights on why the Atlanta Jewelry Show remains so meaningful to them, from its welcoming, curated atmosphere to its role in connecting jewelers and vendors in an approachable, family-like setting. Harris and Geri also reflect on the importance of empowering staff, fostering vendor relationships, and the simple yet powerful business strategy of kindness—reminding us that while jewelry is the product, hospitality is the true service.

From pre-selling pieces straight off the show floor to maintaining long-term client relationships built on trust and care, Worthmore Jewelers embodies resilience, positivity, and authenticity. This conversation is a heartfelt reminder that success in the jewelry industry—and in life—comes from community, teamwork, and treating others the way you’d like to be treated.

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In this episode of the Pearls of Wisdom Podcast, hosts Guy and Elisa take you behind the scenes at the lively Atlanta Jewelry Show, joined by special guest Joanna Gruver of Jo & Co. Jewelers. Joanna brings her trademark energy and insight as she shares what makes this show stand out—not just the easy travel and location, but the warm, welcoming atmosphere that feels like a homecoming for industry professionals.

From evenings filled with networking to reconnecting with long-time vendors and meeting new partners, Joanna explains why the Atlanta Jewelry Show continues to be a cornerstone for jewelers looking to grow and stay connected. She also highlights her important role with RJO’s Merchandise Review Committee, offering a unique perspective on how industry leaders collaborate to ensure buyers and vendors alike find value at every event.

The conversation dives into the resilience of the jewelry industry, touching on how businesses are adapting to challenges such as tariffs and shifting consumer expectations. Joanna emphasizes adaptability, creativity, and the strength that comes from community support, reminding us that growth is possible even in uncertain times.

Listeners will also get a glimpse into Jo & Co. Jewelers at Smith Mountain Lake, Virginia, where summer visitors and loyal locals alike bring vibrancy to their business. With a strong local presence and an expanding online reach, Jo & Co. proves that building meaningful connections—both in person and digitally—is key to long-term success.

Whether you’re a jeweler, a buyer, or simply passionate about the industry, this episode offers practical insights and a heartfelt look at the power of connection.

Brought to you by:

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In this episode of Pearls of Wisdom Jewelry Podcast, we sit down with Beth from Conti Jewelers, whose high standards, heartfelt leadership, and marketing savvy are helping shape the future of local jewelry retail. Beth opens up about the behind-the-scenes effort it takes to create standout in-store events, build a cohesive brand, and run a luxury experience that still feels homegrown. She shares how her team often rallies around family to deliver magic, even when understaffed, and why setting clear expectations helps them thrive.

We also dive into the must-haves for jewelers today, from a thoughtfully designed e-commerce site to building real topical authority through blogging. Beth shares her belief in putting intention behind everything from social media strategy to customer relationships and explains why younger generations demand more than just pretty photos.

She also emphasizes the value of giving your team room to take ownership, especially younger staff who live and breathe social media. With clear guidance and trust, they’re not just posting; they’re building your brand’s future. Beth explains how that mindset shift has paid off for Conti Jewelers, creating loyal fans and meaningful interactions online and off.

She points out how crucial it is to invest time, not just money, into marketing. From clean design to consistent messaging, every detail matters. Beth reminds us that shortcuts can be tempting, but intention and follow-through are what truly build long-term brand value.

Beth also drops a gem for business owners: soak in every free resource available. From monthly Meta advisor calls to webinars hosted by vendors, there’s no shortage of guidance; you just have to show up and use it. Her advice? Come prepared, stay curious, and don’t stop learning.

Tune in to hear how she’s turned Conti Jewelers into more than a store; it’s a brand her customers believe in and a workplace her team is proud to grow with.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

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