Shali Reed is the COO of The Reeder LLC, a content strategy consulting and media company helping B2B brands and founders turn storytelling into revenue. She is also a former go-to-market and customer success leader who’s closed over $8 million in sales, and now blends business strategy with bold creativity to build brands that scale with soul. Known for her unfiltered takes on leadership, motherhood, and entrepreneurship, she’s redefining what modern growth looks like — equal parts operator, creator, and storyteller.

You can connect with Shali Reed on Linked and on Instagram. Also, check her out on her website here. Here are the tools to start your own business that Shali shared on the podcast:

1. Bob Iger’s Master Class.

2. Claude AI Tool to write a business plan, marketing resource, and legal guidance.

3. Honeybook for automated invoicing.

Follow Pave Her Way Podcast on Instagram @paveherwaypodcast. Subscribe to Pave Her Way podcast on your favorite streaming platform on Apple, Spotify and Amazon Music. Also, you can follow Pave Her Way on Linkedin as well.

Caroline Ruder. Caroline is a former Director of NA Quality at Amazon, where she spent over a decade leading large-scale operations, developing leaders, and driving customer-focused improvements across complex systems.

Throughout her career, Caroline became especially passionate about building strong teams and helping individuals grow into confident, capable leaders. Her experience spans fulfillment operations, inventory management, and quality systems, with a consistent focus on operational excellence and people development.

After 13 years at Amazon, Caroline made the intentional decision to step away from her corporate role to focus on her family and a new season of life in Montana. She is currently exploring how to apply her leadership experience in new ways, with a long-term interest in supporting organizations and individuals in building strong, effective teams.

You can connect with Caroline Ruder on Linkedin. Here are a few tips Caroline shared:

1. Develop strong communication skills

2. Bring your personal identity/brand into your day-to-day work day

3. Bring your creativity to your work! Fictional Leadership Book Recommendation: Enders Game

Follow Pave Her Way Podcast on Instagram @paveherwaypodcast. Subscribe to Pave Her Way podcast on your favorite streaming platform on Apple, Spotify and Amazon Music. Also, you can follow Pave Her Way on Linkedin as well.

Laura works with women returning to the paid workforce after a career break, helping them take control of their job search and find work aligned with their current goals. With over 15 years of experience in HR, along with her own journey of returning from a career break and changing careers, she understands the unique challenges women face as they reenter the workforce. Rather than viewing career breaks as a liability, she helps women see them as an asset and position them with confidence. She lives in Texas with her husband and son, but will always be a Midwesterner at heart!

You can connect with Laura Niebauer on Linkedin. Here are a few of the Career resources she shared on the episode:

1. The Ultimate Guide On Returning To Work After Your Career Break

2. Book Recommendation: The Power Pause

Follow Pave Her Way Podcast on Instagram @paveherwaypodcast. Subscribe to Pave Her Way podcast on your favorite streaming platform on Apple, Spotify and Amazon Music. Also, you can follow Pave Her Way on Linkedin as well.