Diandra Escobar is the Co-Founder of Distinctiva, a content marketing agency that has worked with more than 50 heavyweight brands including SEMrush, Backlinko, and Heyreach.

What You’ll Learn in This Episode:

1. How to turn personal adversity into business momentum
2. The Dunning-Kruger Effect and why beginners often grow faster
3. How to build a balanced content funnel (Growth, Authority, Conversion, Personal)
4. LinkedIn SEO strategies that work in 2026
5. “Search Everywhere Optimization” and how AI models (Claude, Gemini) are reshaping search.
6. Why YouTube is becoming the highest-converting channel for B2B agencies
7. How to stop “slot machine content” and iterate scientifically

If you’re a founder, agency owner, or B2B marketer trying to build authority and generate demand through content this episode will change how you think about strategy.

LinkedIn: https://www.linkedin.com/in/diandraescobar/

About the Host:

Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. With a deep background in marketing analytics, Paul and Two Minute Reports help 10,000+ agencies and marketers automate their reporting workflows across 30+ platforms.

LinkedIn: https://www.linkedin.com/in/pauljebasingh/

Automate Marketing Reporting : TwoMinuteReports.com

YouTube: https://www.youtube.com/@gox-ai
Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9
Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450

Chapter 1: Heartbreak made her start

0:00 Finding your voice as founder

3:00 From SDR to content strategist

6:53 Heartbreak made her start

8:17 Ghostwriting for LinkedIn influencers

9:36 Content as a demand engine

10:51 Beginners have an unfair advantage

Chapter 2: Finding your voice and consistency

14:39 Finding your voice again

17:10 Content market fit explained

18:21 Viral posts are a fallacy

20:27 Four types of content

25:37 Adjusting your content mix

Chapter 3: LinkedIn SEO and revenue

28:11 How different founders post differently

36:05 Millions of impressions, no money

40:26 700 likes, zero revenue

42:59 LinkedIn as a search engine

46:58 Ranking #1 with LinkedIn newsletters

Chapter 4: Systems over motivation

48:05 Is YouTube worth it?

52:48 Systems over motivation for content

55:41 Book and tool recommendations

59:43 The ability to respond

This is the first episode of the Paul's Agency Podcast featuring Diandra Escobar, founder of Distinctiva.io.

In this episode, we talk about building content machines, creating scalable organic content, and turning strategy into consistent output that drives real growth.

Hosted by Paul Jebasingh Emmanuel, founder of Two Minute Report, this trailer gives a quick preview of the key insights from the full conversation.

Full episode dropping soon.