『Paul McEntee』のカバーアート

Paul McEntee

Paul McEntee

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The phrase 'Here Be Dragons' used to be found on the edges of old maps to warn explorers of the dangerous, uncharted territories ahead. Most people saw it and turned back. Paul saw it and decided to build an agency there.

Paul McEntee is the founder and CEO of Here Be Dragons. After a decade leading global storytelling for giants like Heineken and the Olympics at Edelman, Paul took the leap to go independent. He’s the mind behind some of the most audacious, 'earned-first' creative campaigns in the UK—from opening the country's highest pub for Beavertown to flipping Black Friday on its head for giffgaff.

He’s spent the last decade proving that if a brand isn’t brave, it’s invisible.

On this episode of the Founders Arms, we’re talking about the transition from big-agency life to independent hustle, the 'Dragon Energy' it takes to push clients into uncomfortable (but winning) territory, and the art of navigating the uncharted.

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