Connect through text

Seventy percent of agents who use AI use it for exactly one thing: writing listing descriptions. That's the finding from a survey of around 500 high-producing agents at the most tech-forward brokerages in the country. Not the laggards. The top performers.

In this episode, Matt Goldman and Paul Carlson, President of Five Star Real Estate, dig into why that number is so low, and what the other 99% of AI's capability actually looks like when you put it to work.

Matt talks through the real tools he's built for his own business. A mileage tracker he needed for one tax season and will never use again. A three-market comparison built from a single prompt for a client weighing Grand Rapids against Denver and Ogden. A buyer consultation follow-up that turns rough notes into a personal email. A listing consultation tool that prices out a seller's repair list. And a monthly referral marketing system that runs without a prompt.

The bigger argument underneath all of it: you've been forced to rent seven to ten tools to do what one can do, and none of them fit, because none were built for you. The fix isn't a better subscription. It's building the thing yourself, around the specific client in front of you.

They close on the two moves that matter most right now for any agent whose business feels quiet: build your database, and build a follow-up system that's actually custom to your people.

Learn More at Agentslearnai.com