Patent Types, Trademark Rights, and the ALICE Test for Software Patents
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The script explains three patent types—utility (covers how an invention works), design (covers how it looks, e.g., the Coke bottle ridges and Apple’s rounded-rectangle phone design), and plant patents—then notes that for most software/mechanical/electrical inventions the focus is utility and design, with utility filings split into provisional (temporary) and non-provisional (examined) applications. It discusses how identical business names can coexist under common-law trademark rights in different regions, and how federal registration can create nationwide rights with geographic carve-outs for prior local users, citing an Illinois Burger King example. It recounts securing the “Startup Heiman” trademark by disclaiming exclusivity to “startup” alone. It warns against DIY patent filings due to thin disclosure, lack of process knowledge, and strategic claim drafting, and details the ALICE/101 subject-matter test and its uncertainty, including an examiner deeming a sensor-based wearable light-reflection invention “abstract.”
00:00 Patent Types
01:40 Trademark Coexistence
04:04 Startup Hype Man Case
05:28 DIY IP Filing Pitfalls
13:23 ALICE Test Demystified