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Building a Business from Scratch: Ellen Sheffer of Southern Soleil - From Psychology to Spray Tans

In this episode, we sit down with Ellen Sheffer, owner of Southern Soleil, who shares her incredible journey from aspiring psychologist to successful entrepreneur. Originally from Barbecue, North Carolina, Ellen recounts her experiences growing up and transitioning to life in Greenville. She opens up about her career as a counselor, dealing with intense emotional tolls, and what led her to pivot into the beauty industry. Ellen delves into the challenges of starting a mobile spray tanning business, the sacrifices she made, and the determination that helped her secure a coveted brick-and-mortar location in 2019. Ellen also offers insightful advice on mental health, discipline, and the importance of perseverance for aspiring female entrepreneurs. Tune in for an inspiring tale of resilience, adaptation, and ultimate triumph in the face of numerous obstacles.

00:00 Introduction and Guest Introduction
00:37 Ellen's Background and Upbringing
03:26 Career Journey and Challenges
08:35 Transition to Spray Tanning
11:25 Starting Southern Soleil
18:57 Personal Life and Relationships
28:13 Opening the Brick and Mortar
31:29 The Original Business and Overcoming Challenges
32:06 Customer Service and Business Strategies
33:53 Building the Business from Scratch
34:17 Navigating Through 2020 and Construction Challenges
38:01 Expanding Services and Team Growth
42:33 Training and Industry Insights
52:21 Mental Health and Personal Wellbeing
56:40 Advice for Aspiring Entrepreneurs
01:02:18 Final Thoughts and Encouragement