We’re diving into season 2 with guest Adam Hiner, CEO and co-founder of Pacha, an organic, gluten-free bakery making bread and tortillas from just two simple ingredients: sprouted buckwheat and sea salt. Adam takes us through his unique serial entrepreneurship journey across San Diego's food scene—from pioneering organic catering and farm-to-table dining to founding Boochcraft, California’s first hard kombucha brand.

Neil and Adam get into the realities of modern brand building, discussing how to balance various stakeholders without sacrificing mission or commercial growth. Adam also shares how Pacha utilizes the Purpose Pledge framework to operationalize company-wide strategy, and why purpose serves as the ultimate internal fire that sustains an entrepreneur through the darkest challenges of business.

Links & Resources

• Follow Adam and Pacha
  • Pacha Website: https://livepacha.com
  • Pacha Instagram: https://www.instagram.com/livepacha
  • Adam Hiner LinkedIn: https://www.linkedin.com/in/adamhiner/

• Adam's recs & mentions
  • Boochcraft: https://boochcraft.com
  • Trilogy Sanctuary: https://www.trilogysanctuary.com
  • One Step Closer (OSC): https://osc2.org
  • The Purpose Pledge: https://www.purposepledge.org
  • Soil Carbon Initiative (SCI): https://www.soilcarboninitiative.org
  • This Is Strategy by Seth Godin: https://sethgodin.com
  • The Future is Peace by Aziz Abu-Sarah and Maoz Inon: https://www.azizabusarah.com
  • GOODONYA Cafe: 1051 S Coast Hwy 101, Encinitas, CA 92024