In the second episode of PR in Progress, Oleksii looks at crisis communication. He expected it to be an easy, maybe even funny topic, but after talking to experienced PR professionals, the episode turned out to be much more serious.

Oleksii speaks with Amanda Coleman about the "golden hour" rule and how to prepare before something goes wrong. Blair Huddy explains her "navigate, aviate, communicate" rule. Dwain Schenck shares why silence can look like guilt. Oleksandra Malichenko explains why she sees a crisis as an evidence-generating event. Along the way, Oleksii shares a crisis from his own career, and the guests tell what it is like to handle a terrorist attack, a death on a plane and a drive-by shooting.

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In the very first episode of PR in Progress, Oleksii explores one of the most basic but crucial formats of communication: the press release. But this episode isn't about how to write one. Instead, Oleksii speaks with Oleksandra Malichenko about whether your company can be sued because of the wrong wording in a press release, with Rami Kallas about whether the press release is still relevant as a format, and with Tom Clarke about the best ways to distribute one.

Three experts, three perspectives, and one question: does the press release still matter?

Oleksii's LinkedIn: https://www.linkedin.com/in/baydackiy/