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In this episode of PGA’s Breaking the ICE podcast, host Gordon Greene, PE sits down with Vice President & Tampa Roadway Group Leader Trevor Hawkins, PE to unpack the Seller-Doer model in engineering. They reflect on their early experiences, how embracing the model influenced their career paths, and what it takes to balance technical delivery with authentic client relationships.

The episode also touches on the importance of maintaining a healthy "work-life sway," what that concept really means in the day-to-day realities of the AEC world, and preparing the next generation of engineers to carry this mindset forward.

Tune in to hear from:

• Gordon Greene, PE – Co-Founder & Executive Vice President (Host): He’s the embodiment of a competitive spirit, and that motivation has powered his drive as an engineer, business owner, and civic volunteer for the past 25 years. He also loves talking to people about how these interests converge! Come join the conversation!
• Trevor Hawkins, PE – Tampa Roadway Group Leader & Vice President (Guest): With more than 20 years of experience in transportation design and project management, Trevor brings a thoughtful, team-driven approach to every project. A proud USF alum and the 2025 – 2026 President for the Florida Engineering Society’s Tampa Chapter, he’s passionate about mentorship, leadership, and building strong client relationships.

Welcome to Season 1 of PGA’s Breaking the ICE podcast! We're pulling the veil back on what drives the success of a thriving transportation firm, sharing the knowledge of leadership and subject matter experts for the benefit of clients, colleagues, and students. Hosted by PGA Co-Founder Gordon Greene, PE, the series taps firm leaders and PGA partners to explore strategic planning, culture and creativity, real-world business challenges, and the entrepreneurial spirit that powers innovative engineering solutions for our communities.

Connect with us on social media:

LinkedIn: https://www.linkedin.com/company/patelgreene

Instagram: https://www.instagram.com/patelgreene/

Facebook: https://www.facebook.com/patelgreene

YouTube: https://www.youtube.com/@patelgreene

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In this episode of PGA's ‘Breaking the ICE’ video podcast, host Gordon Greene, PE is joined by Marketing Director Katie Batill-Bigler, CPSM and Graphics Manager Ryan Tyrrell. They discuss the journey and evolution of PGA's marketing and branding strategies. The conversation digs into the unique path that led both Katie and Ryan into marketing for an engineering firm, the importance of marketing in the AEC industry, and the value of high-quality branding materials. They also highlight the growth of their team, the internal and external communication strategies they use, and the way they have leveraged social media and an award-winning website to support recruiting and business development. The episode showcases how PGA integrates its core values into its marketing efforts and continues to innovate and expand its reach.

Tune in to hear from:
Gordon Greene, PE | Co-Founder & Executive Vice President (Host): He’s the embodiment of a competitive spirit, and that motivation has powered his drive as an engineer, business owner, and civic volunteer for the past 25 years. He also loves talking to people about how these interests converge! Come join the conversation!

Katie Batill-Bigler, CPSM | Marketing Director: As Marketing Director at PGA, Katie Batill-Bigler has spent the past seven years growing and leading a team that's become central to the firm's marketing, communications, and creative strategy. What began as a group of three has grown into a 10-person powerhouse, expanding capabilities and deepening impact across the firm and for its clients. With a background in journalism, public relations, and environmental communications, Katie brings a strategic lens to pursuit planning and brand development — all aligned with PGA’s long-term growth goals. She’s also an active voice in the AEC industry, serving on the boards of SMPS, Engineering Florida, and ACEC, where she champions marketing leadership and cross-disciplinary collaboration.

Ryan Tyrrell | Graphics Manager: Ryan joined PGA after making the jump from Upstate NY to Florida in 2020. With 15 years of creative experience under his belt, he kicked things off as PGA’s very first graphic designer and has been helping shape and grow the Creative Group ever since. Ryan's background spans from fast-paced advertising agency life to freelancing in the music industry, giving him a strong mix of versatility and creativity. He's passionate about delivering fresh, impactful design while maintaining a strong client-service mindset—whether it’s developing big-picture concepts or perfecting the finer details.

Check out behind the scenes footage and more moments at www.patelgreene.com/breaking-the-ice/

Welcome to Season 1 of PGA’s Breaking the ICE podcast! We're pulling the veil back on what drives the success of a thriving transportation firm, sharing the knowledge of leadership and subject matter experts for the benefit of clients, colleagues, and students. Hosted by PGA Co-Founder Gordon Greene, PE, the series taps firm leaders and PGA partners to explore strategic planning, culture and creativity, real-world business challenges, and the entrepreneurial spirit that powers innovative engineering solutions for our communities.

Connect with us on social media:

LinkedIn: https://www.linkedin.com/company/patelgreene

Instagram: https://www.instagram.com/patelgreene/

Facebook: https://www.facebook.com/patelgreene

YouTube: https://www.youtube.com/@patelgreene

Send us a text

In this episode of PGA's 'Breaking the ICE' video podcast, host Gordon Greene, PE and Principal | Roadway Director Joe Lauk, PE discuss the 'No Jerks' philosophy that shapes the culture at PGA. They explore how to maintain a respectful and collaborative environment, the importance of treating people with kindness, and how PGA’s organizational structure helps maintain a connected team. The conversation also touches on utilization goals, fostering community involvement, and more!

Tune in to hear from:

• Gordon Greene, PE | Co-Founder & Executive Vice President (Host): He’s the embodiment of a competitive spirit, and that motivation has powered his drive as an engineer, business owner, and civic volunteer for the past 25 years. He also loves talking to people about how these interests converge! Come join the conversation!
• Joseph Lauk, PE | Principal & Roadway Director: Since joining the firm in 2015, Joe has been 200% committed to PGA and its clients, all while rapidly growing the Roadway Group and joining PGA's executive leadership. Joe attributes his success to being curious, finding a team-wide consensus, and doing the right thing to deliver results. Joe's curiosity often challenges the status quo or, at a minimum, generates discussion to ensure processes are still valid. Joe is active in professional engineering societies and within his community as a volunteer and leader.

Check out behind the scenes footage and more moments at www.patelgreene.com/breaking-the-ice/

Welcome to Season 1 of PGA’s Breaking the ICE podcast! We're pulling the veil back on what drives the success of a thriving transportation firm, sharing the knowledge of leadership and subject matter experts for the benefit of clients, colleagues, and students. Hosted by PGA Co-Founder Gordon Greene, PE, the series taps firm leaders and PGA partners to explore strategic planning, culture and creativity, real-world business challenges, and the entrepreneurial spirit that powers innovative engineering solutions for our communities.

Connect with us on social media:

LinkedIn: https://www.linkedin.com/company/patelgreene

Instagram: https://www.instagram.com/patelgreene/

Facebook: https://www.facebook.com/patelgreene

YouTube: https://www.youtube.com/@patelgreene